Richard Childress Racing and SENIX Tools Enhance Multi-Year Partnership with Primary Race Sponsorship and Special Fan Discount

Richard Childress Racing

 SENIX Tools, the official power tool of Richard Childress Racing, is enhancing their relationship with the multi-time NASCAR Championship-winning organization. Austin Dillon will drive the No. 3 SENIX Tools Chevrolet in select races during the 2024 NASCAR Cup Series season, beginning with NASCAR All-Star weekend at North Wilkesboro Speedway on Sunday, May 19.

As part of the multi-year partnership, SENIX will continue to be represented across the RCR organization on all cars in both the NASCAR Cup Series and the NASCAR Xfinity Series. 

“We’re thrilled to be able to grow our partnership with Richard Childress Racing and can’t wait to cheer on Austin Dillon and the No. 3 SENIX Tools Chevrolet,” said Rocky Reynolds, vice president of sales and marketing for SENIX Tools. “RCR is such a legendary team within the sport and it’s exciting to align our growing brand with such a well-respected team.”

Since first announcing their partnership, SENIX has become a trusted brand in RCR’s shops, garages and pit stalls. Team members throughout the organization are utilizing SENIX’s vast range of high-quality outdoor power equipment and handheld power tools throughout campus and at the race track.

“We’re happy to see another brand grow and find success through a partnership with RCR,” said Torrey Galida, president of RCR. “Our team has found SENIX Tools’ cutting-edge technology, performance and eco-friendly design to be a trusted addition to the shop and the garage. We are all looking forward to seeing the No. 3 SENIX Tools Chevrolet on track this season with Austin Dillon.”

To celebrate the partnership, SENIX Tools is offering fans 38% off any power tool or power tool kit to celebrate each time RCR wins in the NASCAR Cup Series this season. Visit senixtools.com to claim your discount the week following a Kyle Busch or Austin Dillon win this season.

RCR PR

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