As the Official Beer of NASCAR, Busch is dedicated to giving fans unparalleled access to the sport. After recently giving one fan a full-time job on Kevin Harvick’s racing crew, Busch is now upping the ante by giving NASCAR fans everywhere the opportunity to choose the name of one of the biggest events in NASCAR, the NASCAR Cup Series race at Kansas Speedway on May 2. All fans need to do is make a $1.00 donation to Farm Rescue, a one-of-a-kind non-profit that supports family farmers across the country and submit their idea for the race name. Busch Tweet announcement linked here.
That’s right, fans that donate one dollar can submit a race name, and the winning fan-created name will become the official race title to be seen everywhere across the country, including on:
- The official logo
- Tickets to the event
- Race merchandise
- On the field, etched into the grass at Kansas Speedway
NASCAR legends and current commentators Clint Bowyer, Jeff Gordon, and Mike Joy will also be echoing the name on air to give one lucky race fan the ultimate bragging rights. How’s that for a bang for your buck?
If you think your naming idea has the chance to take pole position, head to www.Busch.com/RaceName to enter your name + a minimum $1.00 donation to give it a shot. Every new submission is another chance to win, and more importantly, more support for America’s family farmers. Plus, Busch will match every $1 donation with $1 of their own.
Busch will be handing the keys over to their fans to vote on the top-four names once submissions are in via @BuschBeer between March 8 – March 9.