2021 Landmark Award Nominee Mike Helton

Photo by Sam Greenwood/Getty Images for NASCAR

Mike Helton is easily one of the most familiar faces and names in the NASCAR community. The first person outside the France family to be named NASCAR President (in 2000), he started his leadership career with the sport back in 1980 and now serves as Vice Chairman of NASCAR.


His nearly five-decade long career in the sport has been spent in a variety of jobs. He was a track operator at Atlanta Motor Speedway and Talladega
Superspeedway, and even raced a little himself, before joining NASCAR.


During his time as President, Helton cemented NASCAR’s presence in major
markets both within the United States, as well as Mexico, Canada and Europe.


His hard work on the competition side of the sport included a push to increase safety standards – something NASCAR took the lead on and continues to revolutionize today. His influence is also seen in the NASCAR Research & Development Center in Concord, N.C. – the first such facility owned and operated by a racing sanctioning body.


Helton currently serves as a member of the NASCAR Board of Directors as well as the Board of Directors for The NASCAR Foundation.

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