Richard Childress Racing (RCR) announced today a promotional partnership with Red Robin Gourmet Burgers and Brews. The popular, casual dining restaurant chain, and RCR, the storied NASCAR racing organization are both celebrating 50 years of business this year.
Red Robin’s marketing campaign, uniquely entitled “50 Years of YUMMM,” will utilize RCR team and showcar assets in support of in-market events held at local Red Robin restaurant properties. In addition, the brand will utilize a custom-built food truck to sample their famous steak fries both at in-market events, as well as at Martinsville Speedway and Texas Motor Speedway during upcoming NASCAR race weekends.
“Red Robin is proud to celebrate 50 years in business this year and it makes it even more special to mark our milestone alongside RCR who shares a long, rich history,” said Denny Marie Post, president and chief executive officer of Red Robin Gourmet Burgers and Brews. “We look forward to bringing our beloved Bottomless Steak Fries(TM) to racing fans in the coming weeks to give them a taste of what made Red Robin famous.”
“It seems only fitting for Red Robin and RCR to partner in 2019 with both our companies celebrating our golden anniversaries,” said Torrey Galida, President of RCR. “We’re thrilled to align ourselves with an iconic brand in Red Robin as well as to support their 50th Anniversary campaign.”