Richard Childress Racing (RCR) has renewed its partnership with Alsco, the premier linen and uniform rental business, into the 2019 NASCAR season. Alsco will serve as an associate partner for the full year on both No. 8 Chevrolet Camaro ZL1, piloted by Daniel Hemric in the Monster Energy NASCAR Cup Series, and the No. 2 Chevrolet Camaro, driven by Tyler Reddick in the NASCAR Xfinity Series.
In addition to an associate partnership, Alsco will serve as the co-primary partner on Hemric’s Camaro ZL1 at Atlanta Motor Speedway, in conjunction with Alsco’s and RCR’s shared relationship with uniform supplier VF Workwear. Alsco will also appear as the primary partner on Reddick’s Camaro during the Alsco 300 at Kentucky Speedway later this year.
“When you look at Richard Childress and his organization, it’s an easy decision to partner with a NASCAR icon who shares the same business philosophies as Alsco does,” said Jim Divers, Alsco Director of Sales and Marketing. “The value proposition of being a part of RCR is unparalleled. Over the last several years, our relationship with Daniel has developed into something very special. We look forward to having that same relationship and shared success with Tyler in 2019 and beyond.”
2019 will mark the third year of the partnership between RCR and Alsco, the official uniform service company of the race team. Alsco’s uniform and linen services are valuable to the everyday operations of the championship winning organization. “We are thrilled to continue our relationship with Alsco for the 2019 season,” said Torrey Galida, President of Richard Childress Racing. “Alsco has been a valued partner of RCR, and we are grateful for their continued support. With RCR and Alsco being family-owned and operated businesses with shared values, it is easy to see how the relationship has grown into what it is today. We look forward to continuing to work together in the future.” The 2019 NASCAR Xfinity Series season kicks off on Saturday, Feb. 16, at Daytona International Speedway, followed by the 61st running of the Daytona 500 on Sunday, Feb.17.