Sunday’s Monster Energy NASCAR Cup Series Playoffs race on NBC, which featured the debut of Charlotte Motor Speedway’s all-new ROVAL course and a down-to-the-wire finish between Jimmie Johnson, Martin Truex Jr. and Ryan Blaney, averaged a Total Audience Delivery (TAD) of 3.24 million viewers across NBC and NBC Sports Digital platforms – up 13% from last year’s race from the “Mecca of Motorsports.”
NASCAR on NBC’s first “cutoff” race of the 2018 Cup Series Playoffs delivered 3.22 million TV-only viewers and a 1.95 rating, up 13% and 6% vs. NBC’s coverage of last year’s race from Charlotte, making it the most-watched Fall Cup Series race from Charlotte since 2014.
Viewership of Sunday’s race on NBC peaked in the final 5:15-5:30 p.m. ET quarter hour, as nearly 4.4 million viewers watched the exhilarating finish, which saw Johnson and Truex Jr. collide in the final turn, as Blaney and the No. 12 Team Penske Ford took the checkered flag and advanced to the Round of 12.
Sunday’s Cup Series race from Charlotte finished with 71,000 unique devices and 5.2 million live minutes streamed across all NBC Sports Digital platforms, up 61% and 77% respectively vs. 2017.
In addition, Saturday’s Xfinity Series race from Charlotte averaged a TAD of 952,000 viewers across NBCSN and NBC Sports Digital platforms – up 14% vs. NBCSN’s 2017 Xfinity Series race from Dover (832,000).
NBC Sports Group’s coverage of the 2018 NASCAR Cup Series and Xfinity Series season continues this weekend with more than 15 hours of trackside coverage from Dover International Speedway, culminating with the Gander Outdoors 400 on Sunday, October 7, at 2 p.m. ET on NBCSN.
NBC SPORTS GROUP PR