O’Reilly Auto Parts Returns as Title Sponsor of Rookie of the Year Program, Increased Payout

Lucas Oil Late Model Dirt Series

 O’Reilly Auto Parts returns as the title sponsor of the Rookie of the Year program on the Lucas Oil Late Model Dirt Series in 2023.

With their renewed partnership, the 2023 O’Reilly Auto Parts Rookie of the Year will earn a record $20,000. In addition to their cash award, the Rookie of the Year will also receive product certificates from various product manufacturers – valued at an additional $10,000. Second and third place in the final Rookie of the Year standings will pay $5,000 and $2,500 respectively. 

“We are thrilled to have O’Reilly Auto Parts return as title sponsor of the Rookie of the Year program in 2023. With their partnership we are able to increase the cash awards to the rookie competitors. O’Reilly Auto Parts is a great company and brings increased publicity to our series and drivers that compete with us during the year. We look forward to another great year and a talented group of rookie drivers competing for the prestigious title,” stated Wayne Castleberry, Corporate Sales and Marketing for Lucas Oil Motorsports.

Competitors gunning for the O’Reilly Auto Parts Rookie of the Year title in 2023 will compete in 56 events at 32 unique venues across 16 states from January to October. In addition to the increased awards to the Rookie of the Year, the Lucas Oil Late Model Dirt Series will pay a $100 cash bonus to the highest finishing rookie driver in each feature event – beginning at the first event after April 1, 2023.

The 2023 season kicks off with a busy Georgia-Florida Speedweeks – featuring 13 events and three practice nights, at four unique venues, over the course of 17 days. The 2023 Georgia-Florida Speedweeks will run from January 25 through February 11 with visits to Golden Isles Speedway, Bubba Raceway Park, All-Tech Raceway, and East Bay Raceway Park.

To learn more about the Lucas Oil Late Model Dirt Series visit www.lucasdirt.com.

About O’Reilly Automotive, Inc. 

O’Reilly Automotive, Inc. was founded in 1957 by the O’Reilly family and is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, serving both the do-it-yourself and professional service provider markets. Visit the Company’s website at www.OReillyAuto.com for additional information about O’Reilly, including access to online shopping and current promotions, store locations, hours and services, employment opportunities and other programs. As of September 30, 2022, the Company operated 5,910 stores in 47 U.S. states and 28 stores in Mexico. To learn more about O’Reilly Auto Parts and find a store near you visit www.oreillyauto.com.

Lucas Oil Late Model Dirt Series PR

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