MAVTV Motorsports Network and FloSports today announced a new live streaming partnership that will deliver MAVTV Plus live coverage of the Lucas Oil Late Model Dirt Series to fans through FloRacing, FloSports’ dedicated motorsports platform. FloRacing and MAVTV Plus will begin co-streaming MAVTV Plus programming to their respective subscribers starting today through midnight on Tuesday, July 26. On July 27, MAVTV Plus programming will be exclusively streamed through FloRacing. MAVTV Motorsports Network programming will still be available through cable television and select digital outlets with FloSports becoming MAVTV Plus’ dedicated direct-to-consumer live-streaming platform.
All of this weekend’s events for the Lucas Oil Late Model Dirt Series will be co-streamed through the new MAVTV on FloRacing partnership. Subscribers to both platforms will be able to watch the Ralph Latham Memorial tonight from Florence Speedway in Union, Kentucky, the Indepence 50 at Portsmouth Raceway Park in Ohio on Friday, July 1 and the two nights or racing for the Freedom 60 at Muskingum County Speedway in Ohio on Saturday and Sunday, July 2 & 3.
“I believe this partnership with MAVTV on FloRacing will be a big positive for our fans,” said Rick Schwallie, Series Director for the Lucas Oil Late Model Dirt Series. “While it never replaces the feeling of being at the racetrack, if you are a fan of our series you will be able to watch our races through this strong platform. I’m proud of our company (MAVTV) and FloRacing for putting this partnership together to help make a better and more valuable experience for our audience.”
The alignment of these two titans of motorsports represents one of the most significant industry partnerships between two companies with a shared mission of delivering quality live programming and original content to racing fans who are passionate about a wide spectrum of motorsports. MAVTV has established itself as a producer of outstanding high-quality motorsports productions with a valuable and diverse suite of live events popular with fans. FloRacing operates one of the industry’s leading OTT products that features some of the best in live racing programming and production, combined with a deep editorial coverage of the sport. This partnership will deliver a powerhouse product to fans of motorsports that will stream over 2,000 events annually at an incredible value of under 10 cents a race and just $150 annually. MAVTV Plus subscribers will now have access to the entire FloRacing catalog of events.
MAVTV will contact MAVTV Plus subscribers with information about their accounts and instructions on how to access MAVTV on FloRacing to watch new, live MAVTV programming moving forward.
The partnership with MAVTV boosts FloRacing’s comprehensive live motorsports offering with additional 750 hours of programming annually and creates an elevated streaming and customer-centric experience for MAVTV Plus viewers around the world.
Fans can subscribe via FloRacing gaining access to over 2,000 races annually for $150 a year, a value equaling less than $0.10 per race. The subscription also unlocks premium FloRacing content including exclusive interviews, behind-the-scenes access with drivers, news, analysis as well as archived races and event highlights. Watch the races across all screens by downloading the FloSports app on iOS, Android, Apple TV, Roku, Amazon Fire and Chromecast.
Lucas Oil Late Model Dirt Series PR
