For Breast Cancer Awareness Month, Chevrolet will again support the American Cancer Society by contributing to the cause $350 for every lap run under caution, with a maximum of $50,000, during three NASCAR Cup Series races in October.
To also help raise awareness, a specially-themed pink “Making Strides Against Breast Cancer” Chevrolet Camaro ZL1 will serve as the pace car at the NASCAR Cup Series races at Talladega Superspeedway in Alabama on Oct. 3, Texas Motor Speedway on Oct. 17, and Martinsville Speedway in Virginia on Oct. 31. Chevrolet will also host a limited number of breast cancer survivors and guests at Talladega and Texas, offering them a fun-filled afternoon at the track.
“We are very proud to partner with the American Cancer Society and carry the ACS logo on the pace car during October races,” said Sean Finegan, director, Chevrolet Motorsports Marketing and Activation. “The responses we receive at the tracks are always so positive, and we’re very humbled that we’re able to participate in this cause.
”This is the 11th consecutive year Chevrolet has partnered with the American Cancer Society’s “Making Strides Against Breast Cancer” initiative through dealership walks, national test drive promotions and national service rebate promotions. Chevrolet also will donate $5 toward the fight against breast cancer this month with every post on Twitter, Instagram and TikTok using the hashtag #WeDriveFor, up to $110,000.
Inside Track Communications PR
