Mission Foods Named Entitlement Partner for NASCAR Xfinity Series Race at Watkins Glen International

Watkins Glen International

Mission Foods and Watkins Glen International are joining forces for the NASCAR Xfinity Series race at Watkins Glen International. The track announced today that America’s No. 1 tortilla manufacturer will be the entitlement partner for the Mission 200 at The Glen, signing a multi-year agreement.

Mission Foods will also hold the naming rights to the famous Esses Party Deck, now known as the Mission Foods Party Deck, where fans can look out over the historic New York Track and watch as drivers climb the hill through the sharp turns against a backdrop of Seneca Lake.

“As we prepare for all the excitement that is to come in 2024, we’re proud to welcome our newest partner to The Glen, especially one who holds such passion for the motorsports industry and its fans,” said Dawn Burlew, President of Watkins Glen International. “Mission Foods demonstrates both variety and flavor through their wide range of products, and we couldn’t think of a better fit for both our Party Deck and our NASCAR race weekend.”

Mission Foods has extensive involvement across the motorsport industry, yet this is their first time partnering with NASCAR and its tracks. The multi-year agreement between Watkins Glen International and Mission Foods will kickstart the tortilla company’s relationship in the sport.

Mission Foods began as a small tortilla factory in the San Fernando Valley of Los Angeles and is now the No. 1 tortilla manufacturer in the U.S., cooking up specialty tortillas, chips, baked products, snacks and more. Over the years, Mission has expanded across multiple countries and continents, becoming the global brand it is today.

“As champions of motorsports, we’re excited to be the title sponsor of the NASCAR Xfinity Series race at Watkins Glen International, and we’re thrilled to be the official tortillas, chips, and wraps of Watkins Glen International for the next five years,” said Juan Gonzalez, Mission Foods Chief Executive Officer. “This sponsorship will provide tremendous opportunities to interact with all race fans in a fun and exciting environment.”

The NASCAR race weekend at Watkins Glen International kicks off just before the fall season commences on Friday, Sept. 13 with the ARCA Menards Series, followed by the Mission 200 at The Glen on Saturday, Sept. 14, the second-to-last race of the Xfinity Series regular season.

Then, on Sunday, Sept. 15, Watkins Glen International makes its NASCAR Cup Series Playoff debut in the Go Bowling at The Glen, with drivers battling it out on the 2.45-mile road course for the first time in the post-season.

2024 Watkins Glen International Schedule   

April 6-7 – Opening Weekend

May 31 – June 2 – SCCA Majors Super Tour    

June 6-9 – Historic Sportscar Racing    

June 20-23 – IMSA Sahlen’s Six Hours of The Glen    

July 10-14 – Ferrari Challenge North America    

July 26-28 –Finger Lakes Wine Festival

August 21-25 – Hilliard U.S. Vintage Grand Prix     

September 11-15 – NASCAR Go Bowling at The Glen    

2024 Watkins Glen International NASCAR Weekend Schedule  

September 13 – ARCA Menards Series Race  

September 14 – Mission 200 at The Glen – NASCAR Xfinity Series Race  

September 15 – Go Bowling at The Glen – NASCAR Cup Series Race 


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