Nutrien Ag Solutions Increases Support of Lucas Oil Late Model Dirt Series in 2024

Nutrien Ag Solutions

 Nutrien Ag Solutions, the retail division of Nutrien® Ltd., the world’s largest crop inputs company, has expanded their partnership with the Lucas Oil Late Model Dirt Series in 2024.

In 2024, the “Nutrien Ag Solutions Start Zone” will highlight the pulse-pounding action when drivers smash the pedal on their 900+ horsepower engines at the start of every Heat Race, B-Main, and A-Main. The Nutrien Ag Solutions Start Zone will be approximately 2-3 car lengths in distance, with the driver on the pole setting the pace and starting the race within the designated start zone. If the driver on the pole has not accelerated by the end of the start zone, the second place (outside front row) driver may start the race.

“We are proud to sponsor the Start/ Restart Zone with the Lucas Oil Late Model Dirt Series in 2024.We believe strongly in supporting grass roots dirt racing along with the National Touring Series. Nutrien Ag Solutions looks forward to a great partnership with the tour,” stated spokesperson Steve Martin.

“We are very excited to have Nutrien Ag Solutions and Steve Martin expand their partnership with the tour in 2024. Their company is a great fit for the start zone category as the field comes to the green flag. Many racers and fans are connected to the agricultural industry making the Nutrien Ag Solutions brand a great fit while increasing their brand recognition. We look forward to working with Steve Martin and the Nutrien Ag Solutions company,” stated Wayne Castleberry, Corporate Sales and Marketing for Lucas Oil Motorsports. 

The 2024 Lucas Oil Late Model Dirt Series season will launch with the Georgia-Florida Speedweeks from January 24 to February 10 with visits to Golden Isles Speedway, Ocala Speedway, All-Tech Raceway, and East Bay Raceway Park.

For the latest news, results, championship standings and more about the Lucas Oil Late Model Dirt Series, please visit

About Nutrien Ag Solutions

Nutrien Ag Solutions is the retail business of Nutrien, the world’s largest provider of crop inputs and services. The brand was established in 2018 after Nutrien was formed through the merger of PotashCorp and Agrium.

Though the Nutrien Ag Solutions name is still relatively young, the company can trace its roots to predecessors that began operating as early as 1859. Prior to the launch of the new brand, the company was known in the U.S. as Crop Production Services, the retail arm of Agrium. Crop Production Services, which itself had been formed through a merger of four different companies, had long established a reputation as one of the leading crop input retailers in the country, with more than 900 retail locations and 7,500 employees.

Much has changed in agriculture since Nutrien Ag Solutions’ humble 19th-century beginnings. Advancements in technology allow for more effective growing methods that minimize environmental impacts. Under the Nutrien umbrella, the company has expanded its product and service offerings and is part of a global network of retailers spanning three continents.Despite these changes, the people of Nutrien Ag Solutions have never lost sight of the American farmers and the work they do. Decade after decade, we are here to provide the best technologies, tools, and products so you can focus on what you do best: grow. To learn more visit

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