Margaritaville at Sea Makes Waves with Front Row Motorsports

Front Row Motorsports

When the flag drops at 5 p.m. PST on Feb. 4, 2024 at the Busch Light Clash at The Coliseum, it’ll be the perfect time for Margaritaville at Sea to introduce its irresistible “5 o’Clock Somewhere” philosophy with Front Row Motorsports (FRM) and 2021 Daytona 500 winner Michael McDowell. To celebrate the launch of its newest ship, the Margaritaville at Sea Islander, the fast-growing cruise line is the primary sponsor on McDowell’s No. 34 Ford Mustang, which will sail around LA Memorial Coliseum wrapped in the unmistakable tropical vibe of the iconic Margaritaville brand.

“We’re excited to partner with Front Row Motorsports and Michael for the first event of the NASCAR Cup Series and what is shaping up to be a very exciting season on the track and on the seas,” said Margaritaville at Sea’s CMO Amanda Travaglini. “With the launch of The Islander on the horizon and Michael at the wheel, Front Row is the team we wanted to help introduce Margaritaville at Sea to race fans.”

McDowell is in his sixth season with Front Row Motorsports, having joined the team before the 2018 season. In his 358th career start, McDowell scored his first Cup Series win in the 2021 Daytona 500. During the 2023 season, McDowell won the Verizon 200 at the Brickyard at Indianapolis Motor Speedway and earned a spot in the 2023 NASCAR Cup Series Playoffs, finishing 15th overall with two Top 5 and eight Top 10 results during regular season competition.

“On the track, we’re all about speed, but when it’s island time, there’s no better way to slow down and chill out than with Margaritaville at Sea,” said McDowell, who is looking forward to another successful season in 2024. “While we are early in the season, we already know where we are going when the checkered flag drops on the final race – cruising on the new Islander out to Key West. We appreciate all our sponsors, especially those who support our military and frontline heroes like Margaritaville at Sea.”

Margaritaville at Sea is the only cruise line in the world to offer a “Heroes Sail Free” program inviting U.S. military service members (active duty and veterans), police, fire, EMS personnel, government healthcare workers and educators to enjoy one free cruise fare with a paying guest. McDowell’s No. 34 car will display the “Heroes Sail Free” program brand reminding frontline workers of the ongoing opportunity through Margaritaville at Sea’s partnership with GovX.

Having just been recognized as the #1 cruise itinerary for 2023 by USA Today 10Best, Margaritaville at Sea is preparing to launch its newest ship, the Margaritaville at Sea Islander, which will set sail from Port Tampa Bay starting June 2024 on four- and five-night itineraries with stops in Key West, Cozumel, and Progreso, Mexico.


Margaritaville at Sea brings Margaritaville’s iconic hospitality to the open ocean for a one-of-a-kind offshore vacation experience. The cruise line’s maiden vessel, the Margaritaville at Sea Paradise, offers easy-breezy getaways from Palm Beach to Grand Bahama Island, while the new flagship vessel, the Margaritaville at Sea Islander, will set sail June 2024 out of Port Tampa Bay on four- and five-night adventures to Key West and Mexico. Guests aboard Margaritaville at Sea can relax and unwind in casual-luxe comfort, featuring a range of fully redesigned suites, balconies, and ocean view and interior staterooms dressed in nautical details and colors inspired by the sea, sand, and sky. The ships also feature numerous inclusive and specialty dining restaurants centered around chef-crafted, island-inspired cuisine, uniquely themed bars and lounges that provide non-stop live entertainment paired with premium cocktails, kids’ clubs and arcades, the action-packed Margaritaville Casino, the St. Somewhere Spa & Salon, multiple pools, hot tubs, and plenty of quiet spaces to soak up the Caribbean sun. Sail away to an island state of mind at


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