Racing Executives Relaunching Historic IROC Brand


IROC Holdings LLC (IROCHoldings), a joint venture company created by

NASCAR Hall of Fame member Ray Evernham and former NASCAR Cup Team Owner and venture capitalist Rob

Kauffman, announced the formation ofthe joint venture and the acquisition of the rights to the IROC brand.Known

as IROC (Internationa lRace of Champions), a series of races was held annually from 1973 to 2006.IROC brought

together the greatest drivers from all forms of motorsport to compete against each other in iconic cars on historic

tracks.Although the annual events ended in 2006,the legacy and recognition of the IROC brand has continued

throughout the years. IROC Holdings plans to bring the historic brand back to life.


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