MoneyGram Haas F1 Team is delighted to announce a new partnership with MGM Resorts International, the global entertainment company’s first collaboration with a Formula 1 team.
The partnership will see MGM Resorts International branding on the steering wheel of the VF-23 during the Monaco, Singapore, Austin and Las Vegas races, as well as a digital and social presence in MoneyGram Haas F1 Team promotional content throughout the season.
MoneyGram Haas F1 Team and MGM Resorts will offer exclusive fan activations at select properties including team and driver meet and greets, at-track offerings including garage tours, and a full program over the course of the inaugural Las Vegas Grand Prix, held on November 16-18.
MGM Resorts International joins the growing list of American brands partnering with America’s Formula 1 Team, joining the roster of title sponsor MoneyGram, Chipotle and TravisMathew with Palm Angels and OAKBERRY also having a significant presence in the States.
“I’m delighted that we’re partnering with a real Las Vegas institution in the form of MGM Resorts International,” enthused Guenther Steiner, Team Principal of MoneyGram Haas F1 Team. “We’re naturally very excited as a team to be utilizing their properties throughout the Las Vegas event – not least as we know we’ll have outstanding amenities and luxurious surroundings at our disposal for both work and rest during race week. The team at MGM Resorts has been fantastic to work with and I think they’re pretty enthusiastic to be partnering together with America’s only Formula 1 team at such a headline event for the city. We’re looking forward to working on some fan-focused events and truly bringing all that’s special about Formula 1 to the fans in Las Vegas.”
“The MoneyGram Haas F1 Team is a proven innovator in the Formula One industry with one of racing’s most passionate fan bases,” said Lance Evans, MGM Resorts’ Senior Vice President of Sports and Sponsorship. “This partnership gives us a phenomenal opportunity to showcase the MGM Rewards experience as we welcome the popular sport to Las Vegas in November.”
About MGM Resorts:
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 33 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The Company’s 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker, and the Company’s subsidiary, LeoVegas AB, offers sports betting and online gaming through market-leading brands in nine jurisdictions in Europe. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan.
Through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests, and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter as well as Facebook and Instagram.
Haas F1 Team PR