The Lucas Oil Late Model Dirt Series is pleased to announce a new agreement with Sunoco Race Fuels, an industry powerhouse manufacturer of high-performance racing fuels, will continue their exclusive partnership as the “Official Fuel” of the Lucas Oil Late Model Dirt Series, through 2023.
As the “Official Fuel” of the Lucas Oil Late Model Dirt Series, Sunoco will offer several programs and incentives for racers that follow the series. Sunoco Race Fuels will continue as the title sponsor of the Road to Wheatland loyalty program. The Sunoco Race Fuels Road to Wheatland program will award a cash bonus to the top 15 drivers, in the championship point standings, with perfect attendance – heading into the Show-Me 100 weekend, at Lucas Oil Speedway, in May.
Sunoco will, once again, reward drivers that use Sunoco Race Fuels, exclusively, under the “Race for Gas” program. Any driver, utilizing Sunoco Race Fuels, exclusively, will earn points at each series event. The driver that earns the most points, throughout the season, will be crowned the Sunoco Race for Gas Champion, and receive a $3,000 cash bonus at the year-end awards banquet. Second-place in the Sunoco Race for Gas standings will earn a $2,000 cash bonus, while third-place receives a $1,000 cash bonus.
Sunoco Race Fuels will return as the title sponsor of the North/South 100 weekend, held annually in August, at Florence Speedway in Florence, KY. The Sunoco Race Fuels North/South 100 has been a pillar on the Lucas Oil Late Model Dirt Series slate, for over a decade now. This event has grown into one of the “must attend” crown-jewel events of the year, for drivers and fans alike.
“Sunoco couldn’t be more excited to extend our partnership with the Lucas Oil Late Model Series. We feel it is the most competitive late model series out there and that is why we chose to continue to support this group. Sunoco Race Fuels has been involved with the series, since its inception and even though some of the names and faces change from time to time, the quality of the program has never changed. This is in perfect alignment with Sunoco Race Fuels and our commitment to quality, when it comes to our product offering. Everyone at Lucas Oil has been a pleasure to work with, from the staff, to the drivers and the tracks we support. We look forward to the start of the season,” stated Russ Bradford, National Sales Manager for Sunoco Race Fuels.
For decades, Sunoco’s fuels have been associated with racing excellence. Today, Sunoco has expanded the reach of its racing fuels line around the world to include all types of professional motor sports and other activities where premium race fuels make a difference. With its unsurpassed innovations and years of experience, it’s easy to understand why more and more engine builders, racers, tracks and sanctioning bodies choose Sunoco over all other racing gasoline combined. It takes high-performance racing fuels that are willing to go the distance – fuels like those produced by Sunoco. As the largest manufacturer of racing gasolines in the world, Sunoco has a 40-year track record of winning performances. To learn more about Sunoco Race Fuels, visit: www.sunocoracefuels.com.
“The continued growth and popularity of the Lucas Oil Late Model Dirt Series, as the premier national touring series for dirt late models, would not be possible without great partners like Sunoco Race Fuels that support us. Sunoco’s partnership includes several incentives and programs to benefit the racers directly. We look forward to continuing our relationship with Sunoco for years to come,” stated Wayne Castleberry, Corporate Motorsports Sales and Marketing Director for Lucas Oil Motorsports.
Lucas Oil Late Model Dirt Series PR