Herr Foods to Sponsor ARCA Menards Series Race at Lucas Oil Raceway


Herr Foods, Track Enterprises and the Automobile Racing Club of America (ARCA) announced today that Herr’s will sponsor the ARCA Menards Series fall visit to Lucas Oil Raceway in Brownsburg, Indiana.

The Herr’s Potato Chips 200 is scheduled for Saturday night, October 5 at 8:00 pm CT. ARCA practice and General Tire Pole Qualifying will precede the 200-lap feature event, which is scheduled for live broadcast coverage on MAVTV. There will also be a compete Thunder Roadsters program on the night’s racing card.

“We continue to benefit from the exposure ARCA provides us as we grow the Herr’s brand nationwide,” commented Bob Clark, VP of Marketing at Herr Foods, Inc..

The Herr’s 200 will be the championship event for the Sioux Chief Short Track Challenge, ARCA’s championship within a championship contested at tracks one mile in length or less. After nine of eleven events, Michael Self leads Bret Holmes by 140 points with only races at Indiana’s Salem Speedway and the Herr’s Potato Chips 200 at Lucas Oil Raceway yet to be contested.

The Lucas Oil event will also be the second-to-last race of the season for the ARCA Menards Series, with the season finale set for October 18th at Kansas Speedway.

Beginning on August 26, Indianapolis area Menards stores will offer local race fans the chance to “Save Big Money” by purchasing advance, discounted race tickets to the Herr’s Potato Chips 200. Tickets at participating Menards locations are just $20. Fans purchasing the advance discounted tickets at any of the area Menards locations will also receive a pair of free sunglasses at the track.

For more information about the Herr’s Potato Chips 200 or where to buy discounted tickets, visit www.arcaracing.com.

“We are excited to partner with the Herr’s Brand to bring the ARCA Menards Series to Lucas Oil Raceway, and the greater Indianapolis market,” said Jeff Abbott, Promotions Manager and Spokesperson for Menards. “Our racing program has a long history in Indianapolis, including wins at Indianapolis Motor Speedway with Paul Menard in 2011 and in the Indianapolis 500 earlier this year with Simon Pagenaud. Indy is an important market to Menards, and Lucas Oil Raceway is a great racetrack. We always look forward to being in the Indianapolis market and look forward to continuing our history with a great event at a great short track.”

Race promoter Track Enterprises spearheaded the ARCA Menards Series return to Lucas Oil Raceway for the first time since 1985 in 2011 with current Monster Energy NASCAR Cup Series regular Ty Dillion winning in ARCA’s first visit to the 0.686-mile oval in 26 years. Ten-time ARCA national champion Frank Kimmel, a native of nearby Jeffersonville, Indiana, found victory lane in 2012, and current NASCAR XFINITY Series title contender and 2016 ARCA Menards Series champion Chase Briscoe, a native of Mitchell, Indiana, won in 2016. Last year, Christian Eckes earned his third win of the season over eventual series champion Sheldon Creed.

“We’re excited to bring ARCA back to Lucas Oil Raceway, and to showcase the series to the great race fans of Indiana,” said Bob Sargent, President of Track Enterprises. “Indianapolis is a great sports town and more importantly, a great racing town. Not only is it home to the Indianapolis Motor Speedway, it’s home to one of the greatest short tracks in the country in Lucas Oil Raceway. It’s a great fit for the ARCA Menards Series cars and we look forward to another great race.”


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