Richard Petty Motorsports (RPM) announced a fan-focused sponsorship with Plan B Sales and Marketing that will allow fans to not only design the No. 43 Chevrolet Camaro ZL1, but also get their name on the car and then order the same diecast.
Fans can now go to www.planbsales.com to learn how they can participate and be a part the team at Auto Club Speedway. Fans can submit designs for Wallace Jr. to race. Once the design is selected, fans will have their name on the car. The No. 43 will then race at Auto Club Speedway on Sunday, March 17 on FOX. That same car will then be made into a diecast to be sent to fans who participate.
“I love it when we can get fans involved and be a part of the team,” said Wallace Jr. “Richard Petty Motorsport and Plan B Sales really care about getting fans involved and feeling like they are a part of the team. This program is something cool and it’s easy to do. It’s an easy way to get a cool No. 43 diecast with your name on it and watch it race at California later this year.”
Plan B Sales and Marketing has become a leader in diecast distribution in motorsports. The company, owned by Brent and Ladonna Powell, have a long history in motorsports merchandising and distribution. Today, they are the largest account for Lionel and are preferred by other diecast dealers. They also run online stores for some of today’s NASCAR’s top stars. A relationship with Wallace Jr. helped made this partnership possible.
“We have been with Bubba since the beginning of his career,” stated Brent Powell. “When he embarked on his trek to success after racing in the NASCAR Xfinity Series, Bubba actually signed his first diecast in our parking lot. We’ve maintained a relationship with him throughout the years and have always enjoyed having him as an ambassador. He is a loyal supporter of our brand and products. “We’re always searching for additional ways in which we can elevate our role with Bubba and fans in the sport,” added Powell. “When the opportunity to partner with RPM and the iconic No. 43 arose, it was a dream come true for our company. The fans play a pivotal role in our company and in the sport as a whole. That notion drove us to make sure this partnership interacted with them – whether it be through the paint scheme design, or the addition of their names on the car at the event at Auto Club Speedway.”
The Cup race at Auto Club Speedway is scheduled for Sunday, March 17. The race will be televised live on FOX at 3:30 p.m. ET and broadcast on Motor Racing Network and SIRIUS/XM NASCAR radio.