Here’s a fun little story to kick off Martinsville week, where the Half Mile of Mayhem promises plenty of racing action…and probably more than a few caution laps.
A recent study showed race fans post an average of 300 to 500 angry tweets during caution laps of the average Monster Energy NASCAR Cup Series race, which makes sense because people hate caution flags and 70 percent of U.S. adults use a second screen while watching TV.
To keep racing fans entertained during caution laps this Sunday, NAPA AUTO PARTS will launch a special “Caution Channel” on Twitter (@NAPARacing), posting a series of themed sketches, GIFs, JPGs and other fun content featuring Chase Elliott, driver of the Number 9 NAPA AUTO PARTS Chevrolet. It’ll be a great way to keep fans engaged while they wait for racing to resume.
And here’s a link to some sample videos that will play during race cautions: https://vimeo.com/album/5067078
VML PR
