Valvoline Inc. (NYSE: VVV) — a leading worldwide
supplier of premium branded lubricants and automotive services — today announced the
launch of its Fast Track to Fame contest celebrating the grassroots racing community by
providing sponsorship opportunities for amateur racers. The contest opens on Feb. 15,
2018, at TeamValvoline.com/FastTrack.
“Amateur racers demonstrate their passion and pursuit of excellence every time they
race, and Valvoline wants to celebrate those values through Fast Track to Fame,” said
Heidi Matheys, Valvoline chief marketing officer. “We believe in the ‘Never Idle’ spirit and
we are looking for someone who lives it.’
Valvoline™ has been engrained in professional racing since its North American
inception in 1895 and further cemented itself in the culture introducing the world’s first
racing oil in 1965. The brand continues its support today with involvement in IndyCar,
NASCAR, NHRA, Formula Drift and several other major national touring series.
Valvoline invites grassroots racers from asphalt, dirt, motorcycle, snow and a variety of
other classifications to enter for the chance to win the grand prize package valued at up
to $50,000 in cash and prizes. The contest will operate in two rounds driven by public
voting and judged criteria and housed on TeamValvoline.com/FastTrack. In round one,
driver entrants are encouraged to share their entries with their friends and family to gain
votes. In order to qualify for finalist consideration, each driver entrant must receive a
minimum of 50 votes from 50 unique voters. The top four finalists will be chosen by a
combination of public vote and a judging panel to move to the next round. Finalists may
be featured in a video series, filmed at the finalists’ hometown tracks, to give voters an
up-close-and-personal look at the finalists’ racing dream, struggles and successes. The
driver with the most fan votes at the conclusion of round two wins the contest and will be
announced July 10 on TeamValvoline.com/FastTrack
The three runners-up will receive incremental prizes including cash and Valvoline
product.
This opportunity is made possible by sponsors including Speedway Motors, One on One
Brand, TSMGI and iRacing.
ARCA PR
