Officials from Menard Inc. have announced that the Wisconsin-based home improvement retailer will once again serve as the presenting sponsor of the ARCA Racing Series for 2018.
“We are very excited to return for aninth season as the series sponsor,”said Jeff Abbott, Menards Promotions Manager & Spokesperson. “This is such a great, grassroots series and the new bodies and ARCA Ilmor engine packages have made it even better. But, more than anything, what keeps us coming back is how we feel so connected with those who follow this series throughout our markets. We sell tickets to races, run contractor events and continue to promote the Menards brand. 2018 should be exceptional and we’re glad to remain a part of it.”
The sponsorship renewal announcement extends Menards affiliation as the series presenting sponsor to nine years, and their overall involvement with ARCA dates back to 2009. The marketing program and sponsorship is based off of Business to Business relationships and collaboration with suppliers to Menards, the country’s third largest home improvement retail chain.
“Menards is a very important business partner to ARCA,” said Mark Gundrum, VP Business Development and Corporate Partnerships for the Temperance, Mich.-based stock car sanctioning body. “Their support goes far beyond sponsorship. Mere words cannot explainour appreciation of their collaboration and partnership.”
ARCA PR
