General Tire announced today that two-time NASCAR champion Greg Biffle will join Team GT beginning in 2018. Biffle is packing up, and hitting the road to test General’s “Anywhere Is Possible” theme.
Biffle, the 2000 Truck Series and 2002 XFinity Series champion, will be the focus of a social media campaign that sees him participating in a series of events throughout the year, each of which will be documented in real-time on General Tire’s social channels. Fans will be able to interact with Biffle on his excursions by using #Biffle on Twitter, Instagram and Facebook.
“We’re extremely excited to have Greg Biffle join Team GT,” said Travis Roffler, director of marketing for General Tire. “Greg’s voice will provide a change of pace in the channels. His perspective will be a great third-party approach and will allow us to earn new followers, increase our awareness, and of course, generate tons of content.”
An avid outdoorsman, Biffle is a natural fit with General Tire and the company’s “Anywhere Is Possible” mantra. He joins Team GT as social media correspondent and will be tackling adventures on the trail, at the lake, in the desert, on the streets, and anywhere a General tire will take you!.
Biffle’s first role as a member of Team GT will take place in New Orleans, La., where he will take part in the launch of the latest additions to the General Tire line, the G-MAX RS and the GRABBER A/TX. Biffle will participate alongside the media members there to cover the event, testing the new product line on a variety of vehicles while providing behind-the-scenes access.
Team GT boasts some of the biggest names across a variety of arenas, including CJ Hutchins, Jim Beaver, Jeff Proctor, Chase Motorsports, Camburg Racing, Stan Shelton, Ryan Beat, Skeet Reese, Edwin Evers, Mark Rose, Ott DeFoe, John Crews, Britt Myers, and Bill McDonald. They represent General Tire in the Best in the Desert Racing Series; Major League Fishing; King of the Cage; Lucas Oil Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland; FreestyleMx.com Tour; Zero One Odyssey; and Spec Tire of JeepSpeed.
For additional information, visit GeneralTire.com. Join our conversations on social media by following us on Twitter (@generaltire) and Instagram (@general_tire), liking us on Facebook (www.facebook.com/generaltire), and by using #AnywhereIsPossible.
Continental Tire PR