La Bella Hair Design, a Richmond based company, will be on board as a co-primary sponsor, on the No. 83 BK Racing Toyota Camry driven by Corey LaJoie, for the Federated Auto Parts 400 this Saturday night in Richmond.
“Being able to sponsor Corey at Richmond is a great opportunity” said Jeff Wade, owner of La Bella “the chance to not only partner with one of the sports rising stars, but to do it at our home track, and BK Racing’s home track, provides extra excitement.”
“Having La Bella on board for this race is a unique opportunity to introduce a local company to the NASCAR audience,” said LaJoie. “Since Richmond is BK Racing’s home track, hopefully we will be able to bring the Safeway/La Bella No. 83 Toyota home with a good run.”
“It’s always great when we can bring new companies into the sport” said Doug Fritz, CMO of BK Racing “and La Bella is no exception to that. They provide a great service in the Richmond area and we are excited to be able to help them promote their brand with BK Racing at Richmond Raceway.”
BK Racing PR