The NASCAR Euro Series welcomes a new partner for the 2025 season. Luxury champagne house Florence & Nardin will be joining the championship as the official champagne provider of NASCAR in Europe. All winners of the 2025 NASCAR Euro Series season will spray Florence & Nardin champagne, a spark of excitement perfectly fitting the championship’s continued growth in popularity and cultural relevance.
With an heritage dating back to 1829, Florence & Nardin values of creativity and excellence will be united with NASCAR Europe’s own ethos of innovation and high performance, creating a balance that brings the best of both worlds. The partnership promises to not only offer unparalleled experiences that blend thrilling motorsport with refined high-speed racing for enthusiasts, fans, and clients alike, but also create a bridge between motorsport and entertainment that’s unique to the official European NASCAR championship.
“Our sport is built on an unwavering commitment to excellence, a value that is also at the core of Florence & Nardin,” said series President and CEO Jerome Galpin. “It is with great pleasure that I announce this exciting partnership, which will begin in 2025. As the NASCAR Euro Series continues to grow and attract a broader, more diverse audience, the strength and reach of Florence & Nardin, owned by Julia Wine, makes it the perfect partner for us.”
“Together, we aim to further enhance the fan experience and preserve the heritage of our exceptional sport. This partnership marks a significant milestone for both organizations, and I would like to express my gratitude to Alain Lord Mounir, CEO of Julia Wine and owner of Florence & Nardin Champagne House, for his vision and dedication to the sport in bringing this collaboration to life.”
“In recent years, the NASCAR Euro Series has firmly established itself as one of the most prestigious motorsports, renowned for its Pure Racing,” said Janko Pelajick, Brand Director of Florence & Nardin. “This dynamic discipline perfectly embodies values that resonate with us, such as innovation, teamwork, and performance. The Florence & Nardin Champagne House, along with its teams, will bring their unparalleled expertise in luxury and entrepreneurial vision to the series, offering bespoke activations, limited editions, and exceptional content.”
The first bottle of prestigious Florence & Nardin champagne will be handed to the winner of the PRO championship season opener on April 12-13, 2025.
NWES PR
