OpTic Gaming will return to Spire Motorsports in a co-primary capacity with Gainbridge aboard Justin Haley’s No. 7 Chevrolet Camaro ZL1 in Sunday’s NASCAR Cup Series Xfinity 500 at Martinsville Speedway.
This unique collaboration pairs OpTic Gaming and Gainbridge at the half-mile paperclip-shaped speedway, sporting a livery on the No. 7 fans are sure not to miss. As part of this weekend’s partnership, Optic will roll out a sweepstakes from Oct. 31 – Nov. 12, offering an exclusive merchandise giveaway to followers of @OpTicGaming, @GainbridgeSport and @SpireMotorsport on X and Instagram.
OpTic Gaming, founded in 2006, is an industry-defining global esports, media, and entertainment organization based in North Texas. With a dedicated audience built up over a decade dubbed the “GREENWALL,” OpTic is recognized for its extensive impact pioneering this emerging industry. OpTic boasts a longstanding record of competitive success with over 50 Championship wins across titles including Call of Duty, Halo, Counterstrike, DOTA, Gears of War, Rocket League and APEX Legends. OpTic was named the 2022 Esports Organization of the Year at the Esports Awards.
“We’re thrilled to work with Spire Motorsports again in combination with Gainbridge and wrap Justin Haley’s No. 7 Chevrolet Camaro with a one-of-a-kind scheme,” said Hector Rodriguez, Founder and CEO of OpTic Gaming. “OpTic is one of the few organizations bridging the gap between traditional sports and gaming. With NASCAR investing in and growing their esports community, this collaboration just makes sense. We’re excited to be along for the ride with Justin and bring co-branded merchandise to the GREENWALL with an exclusive merchandise available soon on the OpTic Shop.”
Gainbridge, a Group 1001 Company, offers an online digital platform, offering trusted financial products simplified for the modern age. The Indianapolis-headquartered organization carries a vast presence across multiple disciplines of motorsports and promotes its suite of services as a multi-year presenting sponsor of the Indianapolis 500, and a founding partner of the Formula 1 Miami Grand Prix.
As part of its marketing and social media programing, Gainbridge launched @GainbridgeSport on Instagram and X to support its promotional initiatives across its sports sponsorship portfolio.
“We’re excited to see Justin Haley and Spire Motorsports take on the challenge of Martinsville Speedway with the support of Gainbridge and OpTic Gaming,” said Mike Nichols, Chief of Sponsorship Strategy & Activation at Group 1001. “Martinsville is a historic, tough track and we’re confident that Justin and the Spire team are up to the task. OpTic Gaming’s involvement brings a unique energy and fanbase to the sport, and we’re proud to be a part of it.”
Haley made his Cup Series debut for Spire Motorsports on April 28, 2019 at Talladega Superspeedway and picked up both his and the team’s first win – an upset of practically unprecedented proportions – less than three months later in the Coke Zero Sugar 400 behind the wheel of the No. 77 Chevrolet Camaro at Daytona International Speedway. He signed a multi-year agreement with Spire Motorsports earlier this season and made his first start behind the wheel of the No. 7 Chevrolet Camaro ZL1 last month at Kansas Speedway.
“I’m pumped to hit the track at Martinsville in this new OpTic Gaming and Gainbridge scheme,” said Haley. “The car looks incredible, and it’s an honor to represent two awesome brands. Martinsville is always a challenge, so I’m going to give it everything I’ve got to bring home a win for these guys.”
The Winamac, Ind., racer has recorded seven Cup Series starts at Martinsville and calls an eighth-place NASCAR Xfinity Series finish a career best at the famed Virginia oval. Sunday’s race at Martinsville will mark Haley’s 143rd career start in NASCAR’s premier division.
“Spire Motorsports is eager to have Gainbridge and OpTic Gaming join us for this weekend’s race during the NASCAR Cup Series Playoffs,” said Todd Mackin, President of Spire Holdings, Spire Motorsports’ parent company. “As a company that’s deeply invested in esports, partnering with OpTic Gaming is a natural fit. We’re excited to bring their energy and fanbase to the world of NASCAR. Justin Haley is a great representative for both brands. We’re confident he’ll deliver a strong performance at Martinsville.”
The Xfinity 500 at Martinsville Speedway will be televised live on NBC Sunday, Nov. 3 beginning at 2 p.m. Eastern Standard Time (EST). The 35th of 36 points races on the 2024 NCS schedule will be broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90. Countdown to Green on NBC will take the green flag at 1:30 p.m. EST.
Spire Motorsports PR
