Day to Day Coffee, Track Enterprises and the Automobile Racing Club of America (ARCA) announced today that the Day to Day Coffee Company will sponsor ARCA’s return to Gateway Motorsports Park in Madison, Illinois this June. Madison is just across the Mississippi River from the Gateway Arch in downtown St. Louis.
The ARCA Menards Series “Day to Day Coffee 150” is set for Saturday evening, June 22 at 6:30p.m. local time. The “Day to Day Coffee 150” ARCA event will be run as the opening event of a motorsports doubleheader on Saturday night, and will be followed by the NASCAR Gander Mountain Truck Series event. ARCA practice and General Tire Pole Qualifying will precede the 150-mile race event, scheduled for broadcast coverage on MavTV.
“We are very excited about our ongoing partnership with the ARCA Racing Series and Menards.” Chris Papanicholas, president of Day to Day Coffee Company. “It gives us a chance to capture and connect with our own consumers in real way. It’s going to provide exciting in-store sales building opportunities at Menards as well.”
The “Day to Day Coffee 150” will also mark the return of the ARCA Menards Series to the 1.25-mile Gateway track for a second consecutive year. ARCA has raced at Gateway six times between 1997 and 2007, but then took an eleven-year hiatus from the metro St. Louis-area oval. Mark Gibson won the inaugural ARCA race at Gateway in 1997. Other winners in between include 10-time ARCA national champion Frank Kimmel in 2001, Ryan Hemphill in 2004, Joey Miller in 2005, and Cale Gale in 2006. The late Bryan Clauson earned his only series win at Gateway in 2007.
“We are proud to work with promoter Bob Sargent of Track Enterprises and ARCA’s management team to bring the ARCA Racing Series to the St. Louis region,” said GMP Executive Vice President and General Manager Chris Blair. “Our June NASCAR Camping World Truck Series event has been one of the most popular races on the schedule and the addition of another premier series allows us to continue the momentum we’ve been building since we purchased the track in 2012.”
Day to Day Coffee has become hugely popular with Menards customers for its great taste and value. The decision to partner with the ARCA Series was an easy one, as it opens up the opportunity to increase brand awareness and connect to customers within their core market.
“We are excited to partner with “Day to Day Coffee Company to bring the ARCA Menards Series back to Gateway Motorsports Park, and the St. Louis market in 2019,” said Jeff Abbott, promotions manager and spokesperson for Menards. “St. Louis is a growing market for Menards, and Gateway is a great race track.”
The “Day to Day Coffee 150” is one of seven ARCA races promoted by Track Enterprises in 2018. Other ARCA Menards Series events promoted by Track Enterprises include races at Five Flags Speedway, Fairgrounds Speedway Nashville, Elko Speedway, the Illinois State Fairgrounds, the DuQuoin State Fairgrounds, and Lucas Oil Raceway.
“Track Enterprises is looking forward to our expanded role with ARCA, in partnership with Gateway Motorsports Park,” said Bob Sargent, Track Enterprises president. “We have a great relationship with ARCA, and promote other exciting events in several markets. We are looking forward to helping bring the ARCA Menards Series back to Gateway, a great facility in the heartland of the country.”
ARCA PR
