NASCAR Studios and Words + Pictures, the team behind the critically acclaimed Netflix docuseries FULL SPEED, today announced the formation of FULL SPEED ENTERTAINMENT, a production partnership that will develop and produce a wide swath of premium racing content, ranging from documentaries, series and special events to studio shows, podcasts, and more.
Among the venture’s projects will be the much-anticipated second season of FULL SPEED, which will premiere on Netflix in 2025.
“I couldn’t be more excited to be expanding our partnership with NASCAR with Full Speed Entertainment,” said Connor Schell, the CEO and founder of Words + Pictures. “The first season of Full Speed was a really rewarding project for our company, and it was a thrill to work side-by-side with NASCAR Studios every step of the way. The opportunity to bring audiences more great racing content and collaborate with NASCAR opens a wealth of possibilities we can’t wait to get working on.”
The partnership will allow Words + Pictures to significantly expand their development focus in the racing space and work closely with NASCAR Studios on content all across the storytelling spectrum.
“Early into the Full Speed process, I knew we wanted to find more ways to collaborate and capitalize on new opportunities for NASCAR as cultural demand for compelling sports stories continues to grow,” said Tim Clark, NASCAR’s executive vice president and chief brand officer. “Words + Pictures is the premier storyteller in the sports content space, and Connor’s team excels in not just generating big ideas and visions, but executing them in ways that captivate big audiences.”
“It’s such a natural partnership for NASCAR Studios and for me personally,” said John Dahl, whom NASCAR hired in the spring as the company’s new senior vice president of content. “I have so much respect and appreciation for Connor. We’ve had a great working relationship and friendship going back to the creation of ESPN Films and 30 for 30, and I’m excited about all the possibilities we can explore in this new chapter.”
Full Speed Entertainment is in development on a range of projects, with more announcements expected soon. Emmy-winner Tally Hair, who’s an executive producer on Full Speed, will serve as general manager for the new partnership.
NASCAR PR
