LEGACY MOTOR CLUBTM announced today a key hire of Reid Atherton, serving as a newly appointed Vice President of Business Operations charged with overseeing the CLUB’s commercial and marketing efforts. The Gainesville, Georgia native will join the executive leadership team led by LEGACY M.C.’s Chief Executive Officer, Cal Wells, III. Atherton comes to the CLUB with vast experience in motorsport working in roles with sanctioning bodies, teams, manufacturers and tracks.
“Reid’s intimate knowledge and broad understanding of the world of motorsport remains expansive and relevant, impressing myself and leadership alike,” said Cal Wells, III. “His status as a life-long learner growing up around the track observing his fathers’ incredible contributions to the sport offers a rich understanding of what will be possible within LEGACY MOTOR CLUB. Reid’s impressive tenure within the industry will help to guide our business operations toward fulfilling Jimmie and Maury’s vision of becoming one of the preeminent motorsports organizations around the world.”
Atherton, (30), earned a bachelor’s degree in Business Management from Georgia State University. He started his professional career at the International Motor Sports Association (IMSA) where he spent over four years in the partnership marketing department overseeing 20-plus partners. From there, he transitioned from the work of a motorsports-sanctioning body to a race team by joining McLaren Racing. There, he held multiple roles including management of business operations as he climbed the ranks of the team. Atherton also managed the Arrow McLaren IndyCar commercial team (INDYCAR), overseeing partner management, brand strategy, hospitality, and marketing operations departments. Most recently he held the Vice President, Motorsports position for Circuit of The Americas (COTA) where he oversaw track rental and sanctioning body agreements as well as the day-to-day management of the track operations and fulfillment teams. Atherton has been successful in generating record-breaking revenue and managing multiple teams to optimize their performance.
“I’m thrilled to have Reid join the CLUB,” said co-owner Jimmie Johnson. “As we continue to evolve, develop our brand and service partners. Reid’s passion, dedication, and unique career experiences will immediately strengthen LEGACY M.C. We are glad to have him aboard.”
“I am honored to join the team at LEGACY M.C. and support the vision Maury, Jimmie, and Cal have established,” said Atherton, Vice President of Business Operations for LEGACY MOTOR CLUB. “With the continued industry momentum and strong foundation of passionate people, partners, and fans, I could not be more optimistic for the future and eager to get started.”
The NASCAR Cup Series heads to Watkins Glen this weekend for the Go Bowling at the Glen. The race kicks off on Sunday, Sept. 15 at 3:00 p.m. ET live on the USA Network, or on SiriusXM – NASCAR Radio (Channel 90) and MRN Radio.
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