Upper Deck, the worldwide leader in sports and entertainment collectibles, today announced the launch of its new agreement with NASCAR Cup Series team 23XI Racing. The collection will feature authenticated memorabilia and trading cards of NASCAR stars Tyler Reddick and Bubba Wallace.
The collaboration will debut with the season’s current no. 1 ranked driver, Tyler Reddick, racing in the No. 45 Upper Deck Toyota Camry XSE on Sunday, Sept. 1, in the Southern 500 at Darlington Raceway in Darlington, South Carolina. The paint scheme features 23XI Racing co-owner Michael Jordan alongside Tiger Woods and Wayne Gretzky, who are exclusive Spokespeople for Upper Deck Authenticated memorabilia and collectibles. To start their collection, race fans can download a free promotional digital trading card featuring Tyler Reddick’s Upper Deck race car today on e-Pack.
“This collection is monumental for Upper Deck as it reintroduces racing into our diverse lineup of premium authenticated memorabilia,” said Upper Deck President Jason Masherah. “Just as 23XI burst onto the NASCAR scene with speed and determination, we’re bringing racing to our portfolio with the same energy. We’re thrilled to celebrate iconic moments from this fan-centric sport.”
Wallace, 23XI’s first driver and one of the most recognizable names in NASCAR, and Reddick, a two-time winner this season and two-time Xfinity Series champion, will be the first racing additions to Upper Deck’s roster in over 20 years. Among the memorabilia collection, fans can find race-worn suits, autographed artwork, and more.
Steve Lauletta, President of 23XI Racing, shared, “This partnership is great for our team and our fans. By entering the exciting world of collectibles, our supporters now have another unique opportunity to celebrate and commemorate 23XI’s successes. Through this collaboration, we’re able to seamlessly integrate two fandoms into one remarkable experience to be cherished.”
Upper Deck’s 23XI Racing memorabilia collection will be available later through the Upper Deck Store and Upper Deck Certified Diamond Dealer hobby shops.
23XI Racing PR
