The Kroger Racing team and driver, Ricky Stenhouse Jr. are entering this weekend’s race at Daytona International Speedway with their sights set on an event that could allow them to punch their ticket into this year’s NASCAR Playoffs, but also a weekend filled with new and unique items and opportunities.
Kroger Fresh Cart Brand Icon: The hood of the No. 47 Chevrolet Camaro at Daytona International Speedway will feature Kroger’s Fresh Cart icon as a standalone logo for the first time. Kroger’s Fresh Cart icon was introduced in 2021 to build on Kroger’s brand transformation and represent the brand promise of being Fresh for Everyone. It also serves as a consistent visual unifier to unite the Kroger Family of Companies under one symbol.
Kroger Delivery Chill Zone: The Kroger Delivery Chill Zone will make its debut at Daytona International Speedway on Friday and Saturday. The Chill Zone is adjacent to the Boardwalk Club in the middle of the track next to Lake Lloyd. Fans will have the opportunity to experience the chill that their groceries will enjoy during a Kroger Delivery! When shoppers order groceries from Kroger, they’re delivered in a refrigerated truck so cold items arrive cold and frozen items arrive frozen. Fans can cool down while they learn about Kroger Delivery and Boost by Kroger.
Entenmann’s Biggie Muffins: The paint scheme on the side of the No. 47 this weekend will be hard to miss with the bright colors of Entenmann’s Biggie Muffins. The tasty looking birthday cake flavor will stand out as this new product is utilizing their Kroger Racing partnership to showcase the product launch. Biggie Muffins are for those who have always loved Little Bites but need to ‘go Biggie!’ Capri Sun will join Biggie Muffins on the car as well, making for the perfect back to school combination.
Food Donation Drive with Soldiers’ Angels: On Friday morning, Stenhouse Jr. along with members of Kroger, Bimbo Bakeries USA and Kraft will join Soldiers’ Angels, a non-profit organization helping homeless veterans, active-duty military with food insecurity issues and other veterans in need for a food donation drive at the Lake Baldwin VA in Orlando. Nearly 250 veterans will receive much-needed food that’s been donated from Kroger, Bimbo and Kraft at the event.
Live coverage of the Coke Zero Sugar 400 on Saturday, August 24, begins at 7:30 PM ET on NBC, MRN, and SiriusXM NASCAR Radio.
JTG Daugherty Racing PR
