Jockey Outdoors™ Collection by Luke Bryan returns to the track with a striking new paint scheme featuring the Country Music Superstar himself, in his adopted hometown of Nashville. Zane Smith will showcase the freshly designed Jockey Outdoors™ paint scheme on the No. 71 Chevrolet for Spire Motorsports at the upcoming NASCAR Cup Series race at Nashville Speedway on Sunday, June 30.
The new head-turning paint scheme prominently features Bryan. The hood depicts Bryan wearing his Jockey Outdoors™ apparel and holding an acoustic guitar, a tip of the cap to Bryan’s outdoorsman passion and musical profession. Smith’s No. 71 showcased the freshly designed Jockey Outdoors™ scheme as part of Jockey’s activation at Luke Bryan’s 32 Bridge during CMA Fest in early June.
Jockey Outdoors™ Collection by Luke Bryan is a nod to the brand’s roots, dating back to 1876 when the small family business began producing quality socks for those working outdoors. The “Built for Life” collection features comfortable and rugged apparel created with Bryan, whose style and personality are stitched into every piece.
“We are thrilled to bring a newly designed Jockey Outdoors paint scheme to Nashville with Zane behind the wheel,” said Tom Hutchison, Vice President of Marketing at Jockey. “Featuring Luke on the car in Nashville is apropos, as the design not only celebrates his Jockey Outdoors collection but is also a nod to his status as one of the biggest stars in country music. We’re confident NASCAR fans will appreciate how this design celebrates the spirit of the great outdoors and the enduring connection between music and speed.”
Jockey Outdoors™ Collection by Luke Bryan has twice appeared on Trackhouse Racing’s Daniel Suarez’s No. 99 Chevrolet, the first being at Martinsville Speedway last season with a paint scheme celebrating Bryan’s love of the great outdoors. Jockey Outdoors™ Collection again appeared in March on Suarez’s No. 99 at Bristol Motor Speedway. Together, the three Jockey Outdoors™ Collection by Luke Bryan paint schemes pay homage to Bryan’s 2016 platinum hit, “Huntin’, Fishin’ and Lovin’ Every Day.”
“It is super cool having Jockey Outdoors Collection by Luke Bryan on my No. 71 Chevrolet for the Nashville race,” said Smith, 2022 NASCAR Truck Series Champion.
“It is a perfect paint scheme to showcase for a race with an iconic city tied to it. Nashville has always been a great racetrack for me, and I got to celebrate a championship there. I’m a huge country music fan so to carry one of the best country music artists on the hood of my car for 400 miles on Sunday is awesome. Thankful for the Jockey team and Luke Bryan for joining us for an exciting race!”
To celebrate the Jockey Outdoors™ Collection by Luke Bryan paint scheme, Jockey is giving fans an exciting opportunity to own a unique piece of history – a signed guitar by Luke Bryan! Fans can enter the Jockey® Signed Luke Bryan Guitar Sweepstakes – two lucky winners will win a guitar signed by Luke Bryan. Complete the entry form at Jockey.com/LukeBryanGuitarSweepstakes by June 30 for a chance to win.*
Jockey International, Inc. (Jockey) joined Trackhouse Racing as a team sponsor in 2022. Since then, the family-owned apparel brand has adorned No. 1 and No. 99 Chevrolets. Smith is a development driver for Trackhouse Racing.
About Jockey Outdoors™ Collection by Luke Bryan
For nearly 150 years, Jockey has provided generations of families with the ultimate comfort. From innerwear staples to exclusive outerwear collections – like Jockey Outdoors™ Collection by Luke Bryan – Jockey has consistently led innovation to give consumers solutions for everyday comfort, support and performance.
Luke Bryan, a country music superstar and world-renowned partner to Jockey since 2020, was heavily involved in the design and details of Jockey Outdoors by Luke Bryan, bringing his huntin’, fishin’ and lovin’ everyday spirit, easygoing style, and love for the outdoors to the collection.
Jockey Outdoors™ Collection by Luke Bryan launched in 2022 and is designed to be tough on the outside and soft but strong on the inside. Engineered with intelligent layers, premium fabrics and performance technology, the pieces are designed to layer, with seams strategically placed to eliminate bulk and keep outdoorsmen covered and comfortable.
Trackhouse Racing PR
