As racegoers make their way to Daytona International Speedway to kick off the 2024 NASCAR season, Cabo Wabo® Tequila, the Official Tequila of NASCAR, continues to reach fans both on and off the track. This season fans can expect increased touchpoints, a scaled-up footprint, and an expanded partnership with ride-share app Uber in an ongoing campaign to encourage fans to revel in the race day festivities responsibly.
Throughout the weekend, racegoers can drop by the Cabo Wabo Garage for a Bold & Ice Cold – the brand’s signature race-day mocktail – or make a pit stop at the Hydration Station for free water refills. While enjoying their beverage, fans will have an opportunity to take Cabo Wabo’s Responsible Drinking Pledge – which includes selecting a designated driver and discussing with friends how the group is going to get to and from the track – encouraging fans to drink responsibly and create a race day game plan for getting home. The first 500 fans to sign the pledge will receive a $10 Uber voucher which can be redeemed all weekend long and is valid until December 31st, 2024.
“Cabo Wabo Tequila is thrilled to enter our second season as the Official Tequila of NASCAR, and doing so in partnership with Uber is all the more exciting,” said Campari America’s Senior Director of Marketing for White Spirits, Mark Watson. “We are committed to helping fans get the most out of their day at the track and enjoy the experiences we all love about a NASCAR event. That also means getting home safely at the end of race day and with Uber we’re making it easier than ever to create a plan and celebrate responsibly.”
The Cabo Wabo Garage, open on the Midway outside of Turn 1 on Saturday, February 17 from 8:00 AM – 5:00 PM and on Sunday, February 18 from 8:00 AM – 2:30 PM, features the Cabo Wabo Lounge, where fans can rest in the shade, rehydrate, and enjoy a Cabo Wabo Smokeshow, Cabo Wabo Caborita or Bold & Ice Cold, as well as partake in a Victory Lane photo opportunity with NASCAR and Cabo Wabo swag. Fans enjoying race day at home can experience the excitement of the Great American Race from their living room with a Cabo Wabo Caborita by ordering an all-inclusive cocktail kit from Cocktail Courier.
Cabo Wabo will be running responsible drinking advertisements in partnership with Uber at select NASCAR races via the Uber app, reminding fans to plan ahead, schedule a ride, and celebrate responsibly.
The 2024 NASCAR regular season begins Sunday, Feb. 19, with the Daytona 500 broadcast live on FOX at 2:30 p.m. ET. Fans can view the full 2024 NASCAR Cup Series schedule and purchase tickets at nascar.com/tickets and can stay connected to Cabo Wabo Tequila on Instagram or at CaboWabo.com to learn more about this initiative.
NASCAR PR
