Global Industrial Company (NYSE:GIC), a value-added national distributor of industrial products and MRO supplies, has extended and enhanced their partnership with Richard Childress Racing (RCR) for 2024. In addition to returning as a multi-race primary partner for Austin Hill and the No. 21 Chevrolet in the NASCAR Xfinity Series, Global Industrial will make their debut in the NASCAR Cup Series as a primary partner for Kyle Busch and the No. 8 Camaro.
“We are excited to partner with Richard Childress Racing and Austin Hill for another season of NASCAR racing action,” said Alex Tomey, Senior Vice President and Chief Merchandising Officer. “It has been an incredible experience to be part of the RCR platform, which has allowed us to highlight the products and solutions we offer, and strengthen relationships with our associates, customers and vendor partners. Austin has been an exceptional ambassador for the Global Industrial brand, and we look forward to expanding our relationship as we team up with Kyle Busch for our first ever NASCAR Cup Series race in 2024.”
Since the partnership’s inception in 2021, Global Industrial has built a strong foundation of brand equity amongst the NASCAR fan base, serving as a multi-race primary partner on the No. 21 Camaro. Hill brought Global Industrial two primary victories last season, with the second coming at their home track of Pocono Raceway with approximately 1,600 Global Industrial associate names on the hood and nearly 150 guests in attendance.
Headquartered in Port Washington, New York, Global Industrial is a value-added distributor of a wide range of industrial and maintenance, repair, and operations (MRO) products to customers in the United States and Canada. Established in 1949 by Michael and Paul Leeds as a material handling company, Global Industrial is an industry leader with hundreds of thousands of products. For 75 years, Global Industrial has been leading the charge, helping customers solve problems and provide the products needed to run their businesses and facilities, including the tools that help power RCR to success.
“We are grateful for our partnership with Global Industrial to continue on a path of growth and to welcome them into the Cup Series,” said Torrey Galida, President of RCR. “Witnessing Austin win two races last season in their primary scheme and seeing the excitement of their associates and customers in victory lane was a great way to cap off year two of the program. Global Industrial has done an excellent job of utilizing Austin for employee events and as a spokesperson at their national trade show. 2024 should be even more exciting as Kyle joins the Global Industrial family.”
Global Industrial will continue to leverage the RCR partnership by creating rewarding VIP experiences for customers at the track, fostering business-to-business connections, and immersing the racing program into their corporate initiatives. RCR will also assist Global Industrial with strategic content, and marketing and communications support.
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