Since Jockey International, Inc. (Jockey) joined Trackhouse Racing as a team sponsor in 2022, the 147-year-old, family-owned apparel brand has had both Ross Chastain’s and Daniel Suárez’s Chevrolets proudly donning the stars and stripes of the American flag.
But as the end of the NASCAR season nears the finish line, Suarez’s No. 99 Chevrolet will look a little different this weekend in Sunday’s NASCAR Cup Series race at Martinsville (Va.) Speedway.
Suárez will unveil the brand-new Jockey Outdoors™ paint scheme on the No. 99 Chevrolet, and country music superstar Luke Bryan will be right by his side – sort of.
Jockey launched the Jockey Outdoors™ collection in collaboration with Bryan in the fall of 2022 and the new paint scheme will pay homage to Bryan’s love of the great outdoors.
Bryan is prominently featured in Jockey Outdoors™ apparel on the No. 99 with an eye-catching, outdoors scene of fall foliage, blaze orange, camouflage and white-tail deer.
The Jockey Outdoors collection is a nod to the brand’s roots, which stretches back to 1876 when the small family business provided comfort and care to those who spent their days working outside. “Built for Life,” the collection features comfortable and rugged apparel created with Bryan, whose style and personality are stitched into every piece.
“We are stoked to unveil this new Jockey Outdoors paint scheme at Martinsville with Daniel behind the wheel,” said Tom Hutchison, VP Marketing, Jockey. “We believe fans will love that we were able to bring together our outdoors roots and Luke Bryan in the scheme on the No. 99 Chevrolet this weekend. And for those fans who love the Stars and Stripes scheme as much as we do, don’t worry – we might have something special for you down the road.”
“I am blown away by the new Jockey Outdoors paint scheme,” said Suarez. “It is really strong and I love all the elements that make it uniquely Jockey – a nod to their roots, Luke Bryan, outdoors life. It’s really cool and am excited to ‘light it up’ at Martinsville this weekend.”
Jockey and Trackhouse have also unveiled exclusive and limited-edition merchandise tied to the new wrap, available at Jockey.com/Trackhouse and Trackhouse.com.
Suarez arrives at Martinsville after a 16th-place finish at Homestead-Miami (Fla.) Speedway.
NBC will televise Sunday’s race at 2 p.m.
Trackhouse Racing PR
