NBC Sports’ coverage of the Ally 400 from Nashville Superspeedway – its inaugural race of the 2023 NASCAR Cup Series season — averaged a Total Audience Delivery (TAD) of 3.230 million viewers, making it NBC Sports’ most-watched season opener in three years and the most-watched sporting event of the weekend.
Won by Trackhouse Racing’s Ross Chastain, the Ally 400 (7:00-10:15 p.m. ET) was NBC Sports’ most-watched season opener since Indianapolis (4.375 million) during the 2020 pandemic and its second-best opener since Daytona in 2017 (5.440 million). It outpaced the weather-delayed 2022 Nashville race by 9% (2.973 million) and was up 16% compared to the average race viewership on NBC in 2022 (2.784 million).
Locally, Charlotte led all markets with a 4.80 rating. Following are the Top 10:
| RANK | MARKET | RATING |
| 1 | Charlotte | 4.80 |
| 2 | Greensboro | 4.56 |
| 3 | Greenville | 4.54 |
| 4 | Knoxville | 4.10 |
| 5 | Birmingham | 3.89 |
| 6 | Buffalo | 3.50 |
| 7 | Louisville | 3.44 |
| 8 | Nashville | 3.24 |
| 9 | Indianapolis | 3.21 |
| 10 | Raleigh-Durham | 3.06 |
NBC Sports’ NASCAR coverage continues this week with the much-anticipated inaugural running of the Chicago Street Race for the NASCAR Cup and Xfinity Series. The Cup Series Grant Park 220 race coverage begins Sunday at 5:30 p.m. ET on NBC and Peacock, and the Xfinity Series The Loop 121 race airs Saturday at 5 p.m. ET on USA Network.
–NBC SPORTS–
