The Lucas Oil Late Model Dirt Series Hot Pit area just got hotter. The Heartbeat Hot Sauce Co. has joined the growing list of marketing partners in 2023 – becoming the title sponsor of the Hot Pit area.
Heartbeat Hot Sauce founded in 2015 and based in Thunder Bay, Ontario Canada, offers a variety of Hot Sauce flavors in squeeze bottles that are easy to use and mess free. Fans will have the opportunity to sample Heartbeat Hot Sauce products at select events on the Lucas Oil Late Model Dirt Series schedule in 2023. In the meantime, Heartbeat Hot Sauce has distribution across the globe and sells direct to consumers in the United States and Canada by visiting www.heartbeathotsauce.com.
The Heartbeat Hot Sauce Hot Pit area is often one of the most dramatic, and at times race altering parts of a Lucas Oil Late Model Dirt Series event. Drivers use the Hot Pit for tire changes, repairing damages, and adjusting their cars to improve performance during an event.
“We’re very excited to have Heartbeat Hot Sauce join the Lucas Oil Late Model Dirt Series as a new, non-automotive related partner. Our fan base is the perfect demographic to meet their marketing objectives. We look forward to working with them and increasing their brand awareness across the country,” stated Wayne Castleberry, Corporate Sales and Marketing for Lucas Oil Motorsports.
The 2023 season kicks off with a busy Georgia-Florida Speedweeks – featuring 13 events and three practice nights, at four unique venues, over the course of 17 days. The 2023 Georgia-Florida Speedweeks will run from January 25 through February 11 with visits to Golden Isles Speedway, Bubba Raceway Park, All-Tech Raceway, and East Bay Raceway Park.
To learn more about the Lucas Oil Late Model Dirt Series visit www.lucasdirt.com.
About Heartbeat Hot Sauce
Heartbeat Hot Sauce Co. was founded in 2015 by a husband-and-wife duo. A hobby of making hot sauce for ourselves at home quickly ignited into a full-fledged production company after word of mouth spread throughout our home town of Thunder Bay and beyond. All of our sauces are made with maximum flavor and balance in mind. Each sauce is bright, bold, healthy, and deliciously unique. We ferment our peppers using traditional methods before we cook them with a few simple, high quality ingredients. We add no water, thickening agents or chemical preservatives of any kind making our sauce as natural as it gets. All of our recipes are proudly developed, cooked, bottled, packaged, and distributed from our dedicated facility in the South Core of Thunder Bay, Ontario, Canada. Our goal is to get Heartbeat Hot Sauce in to as many hands as possible, while maintaining our small batch process. For more information visit their website at www.heartbeathotsauce.com.
Lucas Oil Late Model Dirt Series PR
