Deatherage Opticians Backing Most Popular Driver Contest

Deatherage Opticians

A new award for Lucas Oil Late Model Dirt Series competitors in 2023 will be determined solely by fan vote.

Deatherage Opticians has signed as the title sponsor of the all-new Most Popular Driver Contest. Voting will open on June 1, 2023, after the Top-15 in the series standings are set as part of the Big River Steel Chase for the Championship-presented by ARP. Voting will continue through November 30, 2023.

The Deatherage Opticians Most Popular Driver will be announced during the annual Lucas Oil Late Model Dirt Series Championship Awards Banquet on December 8, 2023. The Most Popular Driver will receive a $500 cash bonus and product certificate from Deatherage Opticians. 

In addition to the Most Popular Driver Contest, Deatherage Opticians will give the 10th place finisher in every feature event a $40 gift card towards the purchase of any eyewear or services. This contingency award is an added bonus to the racers that compete on the Lucas Oil Late Model Dirt Series in 2023.

Deatherage Opticians is a family owned business that has been in business for over 38 years now and owned by Greg Deatherage. Deatherage Certified Opticians offers an abundant selection of stylish eyewear for men, women and children. Deatherage Opticians carries a variety of different sunglass brands also which include Oakley, Maui Jim, Ray Ban, Costa Del Mar and many other top-end sunglass eyewear brands. Not only do they carry sunglasses, they also carry Oakley Racing Equipment, along with apparel, watches and many more products. Visit their website at

“We are excited to be a part of the Lucas Oil Late Model Dirt Series and the Most Popular Driver contest in 2023. Our family has been involved in racing for a long time and we wanted to partner with the Lucas Oil Series on some level. The Most Popular Driver contest was available, and we really liked the concept and agreed to be the title sponsor of that category and include the fans as part of it,” stated Greg Deatherage, owner of Deatherage Opticians.

Deatherage went on to say: “We feel the Lucas Oil Series is one of the most professional run national series with the elite drivers in the country competing with them. Our partnership will bring additional company branding and new customers to our business. We want all racers and fans to support those who support racing and we will discount to those that reach out to us from the dirt late model and motorsports industry”.

“We look forward to having Deatherage Opticians on board with this new category in 2023. It will be exciting to see all the fans participate and vote for their favorite driver. Greg Deatherage is a big race fan and having his company partner with the series brings added enthusiasm to our sport. We look forward to working with Deatherage Opticians and crowning the Most Popular Driver of the series at the year-end awards banquet,” stated Wayne Castleberry, Corporate Sales and Marketing for Lucas Oil Motorsports. 

The 2023 season kicks off with a busy Georgia-Florida Speedweeks – featuring 13 events and three practice nights, at four unique venues, over the course of 17 days. The 2023 Georgia-Florida Speedweeks will run from January 25 through February 11 with visits to Golden Isles Speedway, Bubba Raceway Park, All-Tech Raceway, and East Bay Raceway Park.

Lucas Oil Late Model Dirt Series PR

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