After the pink window nets were on display during the NASCAR Cup Series ROVAL race at Charlotte Motor Speedway, NASCAR Cup Series Champion Kurt Busch continued focusing on giving back through his Window of Hope program. Together with the support of 41 drivers, Blue Cross and Blue Shield of North Carolina (Blue Cross NC) and 23XI Racing partners, Window of Hope raised more than $100,000 for the second year in a row.
This year’s proceeds will directly benefit the local Charlotte community through Atrium Health Levine Cancer Institute’s Project PINK, which was established to increase access to life-saving mammography screenings for uninsured women in the local area. Project PINK provides “Free Mammography Days” in underserved communities where the need is highest. In partnership with Charlotte Radiology, the program’s state-of-the-art mobile breast center travels throughout the community offering free screenings in a convenient, compassionate environment. If there is a positive cancer finding during a screening, Project PINK helps navigate the patient throughout the entire treatment from diagnosis to survivorship.
“I am so grateful for the support that helped make Window of Hope a success by raising more than $100,000 for the second year in a row,” said Busch. “This was a team effort on all fronts, and it’s been incredible to see everyone team up together to raise awareness and funds to support the fight against breast cancer. I am thankful for the support of our 23XI partners, Blue Cross NC, Thermal Control Products, Charlotte Motor Speedway, drivers, and of course the fans. Everyone that has been impacted by breast cancer has a different story and a different experience, and it’s extra special this year knowing the funds will go right back into the local Charlotte community that we live in through Project PINK.”
“Caring for individuals who lack access to critical resources in our communities is at the heart of what we do every day at Atrium Health Levine Cancer Institute and having the support from programs like Window of Hope is essential to our mission,” said Mellisa Wheeler, director of disparities and outreach at Atrium Health Levine Cancer Institute. The funds generated during this year’s event will have a direct impact on the care and survival of many local women and for that, we are incredibly grateful.”
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