Michael Waltrip Brewing Company and South Boston Speedway announced a new branded track bar and wide-ranging promotional partnership that will see the craft beer brand involved with the speedway all season long.
The Michael Waltrip Brewing Track Bar, located on the speedway’s frontstretch, is the first permanent track location for the brand founded by the two-time Daytona 500 champion. In addition, Michael Waltrip will be involved in helping to promote season long racing events at the Speedway, as well as competing at the track in the upcoming SRX event June 25.
“We are excited to partner with Michael Waltrip Brewing Company and have the brewery make its line of craft beers available for fans attending our events here at South Boston Speedway,” said South Boston Speedway General Manager Chase Brashears. “This partnership allows us to enhance beverage product offerings for our fans. I am sure fans that are beer drinkers will be excited to try the Two-Time lineup of craft beers from Michael Waltrip Brewing Company.”
“I have some fond memories of South Boston Speedway” Michael Waltrip Chief Fun Officer (CFO) said. “Whether we’re talking about winning races or eating a Bologna Burger, it always brings a big smile to my face. Everyone at Michael Waltrip Brewing Company is thrilled about our partnership with Chase and the team at South Boston Speedway. An ice-cold post race Two Time beer (or six) paired with a Bologna Burger will be just what I need after an action-packed, hot night on the track racing against all the stars in the SRX Series. Looking forward to seeing all the fans there.”
Danville Distributing Company, also a partner of South Boston Speedway, will be distributing for Michael Waltrip Brewing Company in the region. The craft beers will be available in South Boston Speedway’s new Track Bar and at concession stands for fans attending events at the speedway.
Michael Waltrip Brewing Company is dedicated to making better beer that beer drinkers can enjoy at their favorite place or at home. The company’s lineup of amazing craft beers includes Checkered Past Coconut IPA, Blonde Ale and Vamanos Mexican Lager.
The latest news and updates from South Boston Speedway are available on the speedway’s website, southbostonspeedway.com, and through the track’s social media channels. Information may also be obtained by phoning the speedway at 434-572-4947 or toll free at 1-877-440-1540 during regular business hours.
About Michael Waltrip Brewing Company
Michael Waltrip Brewing Company, founded in 2020, is a premium brewing company that celebrates the enthusiasm and joy of better living of its founder, iconic motor sports champion Michael Waltrip. The company operates a taproom in historic downtown Bristol, VA, and created flagship lagers and ales, the result of Waltrip’s quest to create better beers that are easy to drink, approachable, filled with quality ingredients, fabulously refreshing, and brewed with craftsmanship. The fun and flavorful collection of beers, features Blonde ale; a coconut India Pale Ale Checkered Past; a Mexican-style lager Vamanos; and Bristol Sunshine, a tangerine ale. For more information, visit MichaelWaltripBrewing.com. Follow on social with Facebook @MWBCo; Instagram and Twitter @WaltripBrewing
SBS PR
