Apex Tool Group has formed a long-term partnership and strategic alliance with Toyota Racing Development (TRD). As part of this partnership, Apex Tool Group has been named the Official Hand Tool, Power Tool & Storage of TRD. The partnership will see Apex tools integrated into TRD facilities in California and North Carolina, along with multiple primary schemes across Toyota-affiliated NASCAR Truck Series, ARCA Menards Series and USAC Midget teams.
“We are looking forward to partnering with Toyota Racing Development,” said Curt Weber, Vice President of Marketing, Crescent Tools. “Their commitment to growth and innovation makes them a natural fit for Crescent as well as GEARWRENCH and Cleco Power Tools. We’re excited to bring Crescent Tools to the forefront of racing with Corey, Jesse, and Cannon.”
Apex Tool Group, which includes such brands as GEARWRENCH and Cleco Power Tools, will utilize Crescent Tools as the focus brand for this partnership. Toyota development drivers Corey Heim, Jesse Love and Cannon McIntosh will fly the Crescent Tools colors during the 2022 season. In the NASCAR Truck Series, Heim will campaign the No. 51 Crescent Tools Toyota Tundra TRD Pro in four events for Kyle Busch Motorsports. Love will be behind the wheel of the No. 20 Crescent Tools Toyota Camry in 12 ARCA Menards Series races for Venturini Motorsports, while McIntosh will run 40 events in the Crescent Tools livery during the 2022 USAC and POWRi national midget seasons.
“We are pleased to welcome Apex Tool Group to the TRD Family,” said Jack Irving, group manager, commercial, TRD. “Apex’s goals for growth align closely with ours and we are excited to see how this relationship flourishes in the years to come.”
The Apex Tool Group partnership adds to an extensive list of official strategic partners with TRD which includes Mobil 1, JBL and Safelite Auto Glass. These mutually beneficial business-to-business relationships continue to flourish and TRD anticipates additional partnerships being unveiled in the coming months.
TRD PR
