INDYCAR, IMS Partner with Imagen To Debut New Digital Content Site

NTT IndyCar Series

Penske Entertainment Corp. has launched a new digital asset site in partnership with intuitive rich media management platform Imagen, providing modern, comprehensive access to the vast archive of digital content of the NTT INDYCAR SERIES and Indianapolis Motor Speedway.

The new site can be accessed at content.indycar.com or content.ims.com. The site uses the Imagen Pro platform for media, race teams, race promoters, domestic and international broadcast partners and corporate partners to download video, audio, images, news content, publications and much more.

“Digital assets are essential to help tell the stories that continue the growth of the NTT INDYCAR SERIES and Indianapolis Motor Speedway,” said Allison Melangton, Penske Entertainment Corp. senior vice president. “The cloud-based Imagen Pro platform makes it easy for media, race teams and partners to find and access this content quickly and efficiently from any connected device while also providing us with many tools to build and manage our library and track its usage.”

Users can begin to register for the new site immediately at content.indycar.com or content.ims.com, with content from the 2021 INDYCAR and IMS racing season available. The previous INDYCAR and IMS media sites also will remain functional through the end of this year during the transition to the new platform.

The tools built into the Imagen Pro platform offer detailed information on each piece of content, with additional related content available just a click or tap away. The Imagen Pro platform also will allow Penske Entertainment to provide much more video content and clips, a mainstay of social media and other popular digital platforms.

Imagen Pro also provides Penske Entertainment Corp. with full control over storing, managing and tracking the INDYCAR and IMS media libraries, with automated processes for ingest, tagging and distribution.

“I’m delighted to be working with INDYCAR and Indianapolis Motor Speedway, as their need for a flexible and agile solution that scales with the growth of their business made Imagen the perfect fit,” said Nick Ashwin, Imagen vice president of sales. “I look forward to continuing our efforts to streamline their content lifecycle and ultimately maximize the value of their content.”

Imagen is an intuitive and highly customizable rich media management platform that enables sports organizations, media companies and enterprise sectors to intelligently manage their video and creative content. Imagen is used by globally to manage, gain insight into and distribute organizations’ expanding video and media libraries – enabling fast, easy and secure access to content.

With offices in the United Kingdom and New York, Imagen’s customers include the English Premier League, Penske Entertainment Corp., St. Louis Zoo, America’s Cup, Major League Baseball, Women’s Tennis Association, BP, Reuters, BBC, Team Rubicon, the UK’s Ministry of Defence, IMG and many more.

NTT INDYCAR SERIES PR