Get A Case for the Sprecher 150 ARCA Race at Milwaukee Mile; Fans Receive Free Ticket with Every Case of Sprecher Root Beer Purchased at Menards


Sprecher Brewing Company, Track Enterprises, and the Automobile Racing Club of America (ARCA) announced today a special promotion providing fans the chance to get a free ticket to the August 29 ARCA Menards Series race at the Milwaukee Mile.

The Sprecher 150 is scheduled for Sunday, August 29 at 2:00 p.m. CT, with live flag-to-flag broadcast coverage on MavTV Motorsports Network. The race will also be streamed on the NBC Sports Gold “TrackPass” streaming service. 

Fans who purchase specially marked cases of Sprecher Root Beer between June 20 and August 28 can redeem their Menards cash register receipt for a free ticket to the Sprecher 150. The cash register receipts can be redeemed on raceday – Sunday August 29 – at the Wisconsin State Fair Park Expo Center Ticket Box Office on the Wisconsin State Fairgrounds. Ticket redemption is limited to one ticket per case purchased, but there is no limit on the number of cases fans can purchase. Cash register receipts can also be redeemed at the State Fair ticket office )7722 W Greenfield Ave., West Allis, WI) Monday through Friday, from 9am – 3pm.

“Sprecher is proud to sponsor this event in Milwaukee, our hometown,” said Sharad Chadha, CEO of Sprecher Brewery. “However, the promotion for a free ticket is chain wide at Menards, in all of the 330+ stores in 15 states. Sponsoring this race and bringing national stock car racing back to the Mile with the ARCA Menards Series is one way we can pay tribute to race fans and Sprecher fans.”

The Sprecher 150 will be a points race for the national ARCA Menards Series, as well as a Sioux Chief Showdown championship event and a points race for the ARCA Menards Series East. Series officials are expecting cars from all three ARCA Menards Series touring divisions to participate. 

“What a cool promotion, and what a cool opportunity to Menards customers who love racing and love Sprecher Root Beer to be rewarded!” said Jeff Abbott, promotions manager and spokesperson for Menards.  We are excited to partner with Sprecher and Track Enterprises to bring the ARCA Menards Series back to the Milwaukee Mile Speedway and southeastern Wisconsin in 2021.”

The ARCA Menards Series last competed at the Milwaukee Mile in 2005 through 2007. The series has visited “The Mile” five times, with ten-time series champion Frank Kimmel winning two of the last three races at the historic Milwaukee oval.

“We’ve been working on bringing the ARCA Menards Series back to Milwaukee for several years,” commented Bob Sargent, President of Track Enterprises. “Now, with the support of Sprecher Craft Soda, we are looking forward to hosting all of the great race fans in Wisconsin as the ARCA cars bring major league stock car racing back to the historic Milwaukee Mile.”