Analyzing The 2021 Landmark Award for Outstanding Contributions to NASCAR Recipient Ralph Seagraves

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Ralph Seagraves’ life – and NASCAR’s world – changed the moment he met NASCAR Hall of Famer Junior Johnson. In the late 1960s, Seagraves, an official with R.J. Reynolds Tobacco Company, had been searching for a means to market cigarettes after the federal government banned RJR’s products from advertising on television and radio. Johnson, ever the entrepreneur, had an idea. How about RJR sponsor his cars? Seagraves had a bigger idea: Why not sponsor NASCAR’s top series? And so, in 1971, for the first time since its inception in 1949, NASCAR’s premier series had major corporate backing. The NASCAR Winston Cup Series was born. The partnership helped NASCAR launch into the national spotlight, and created a bedrock of stability for the next three decades. RJR’s Winston brand sponsored NASCAR’s top series for more than 30 years, ending in 2003. Under Seagraves leadership, RJR helped a number of race track operators refurbish their facilities, many of which were short tracks that ran developmental NASCAR Winston Racing Series races.

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