Front Row Motorsports (FRM) today announced a new season-long marketing initiative aimed at driving awareness for social responsibility throughout a variety of areas. The “We Care” campaign will focus on consistent messaging across the team’s public relations, social media and partnership activation efforts during designated time periods for each cause.
“We want to be able to utilize our team assets, and all the reach and influence we can make, to give back to the communities we race and live,” said FRM owner Bob Jenkins. “By rolling out specific cause marketing campaigns throughout the season, we are attempting to do our part in raising awareness both for our partners and tangible ways to affect change.”
To kick off the year, FRM has partnered with www.ClassicCars.com and the National Road Safety Foundation (NRSF) to launch the “We Care: Safe Driving” campaign. ClassicCars.com is the world’s largest online marketplace that brings parties together to buy, sell and enjoy classic and collector vehicles easily and safely. The NRSF is a non-profit charitable organization that, for nearly 60 years has been dedicated to reducing crashes, deaths and injuries on our nation’s highways by promoting safe driving behavior through greater public awareness.
Running through the spring NASCAR race weekend at Texas Motor Speedway, FRM along with drivers Michael McDowell, John Hunter Nemechek and Todd Gilliland will focus on supporting and sharing messaging to “leave the speeding to the professionals.”
Speed is a factor in 26% of all fatal traffic crashes, killing more than 9,000 people every year.
“This is a unique partnership that allows ClassicCars.com to help make a difference with Front Row Motorsports, the National Road Safety Foundation and our customers,” said Mike Langthorne, Vice President, ClassicCars.com. “Every day, we connect drivers with their passion for cars. The last thing anyone wants to see is a crash due to speeding. This is a program we’re proud to support.”
Fans will also be asked to participate in the “We Care: Safe Driving” campaign themselves. By visiting www.teamfrm.com/drivesafe.html fans can take the Safe Driving pledge. Each participant who pledges will have the opportunity to win signed memorabilia by Michael McDowell, John Hunter Nemechek and Todd Gilliland; and will be entered in a drawing to win a trip to the Championship race at Phoenix Raceway in November.
“We are ready to help spread the message of safe driving with ClassicCars.com and Front Row Motorsports, said Michelle Anderson, Director of Operations at The National Road Safety Foundation. “Speeding does not get the attention that issues like impaired and distracted driving receive, yet it is a major factor in fatal crashes. The Governors Highway Safety Association plans to change that, working with the Insurance Institute for Highway Safety and The National Road Safety Foundation. Beginning in 2020, NRSF, GHSA and IIHS will offer grants to a state(s) to develop and implement measurable programs in local communities to help deal with speeding. This campaign with FRM will be a major factor in spreading our message.”
The “We Care: Safe Driving” campaign will also see a special decal on all FRM NASCAR Cup Series cars and its Gander RV and Outdoors Truck Series truck, debuting at Daytona International Speedway during Speedweeks.