Charlotte Motor Speedway Kicks Off #CountdownTo600 Initiative on Wednesday

Charlotte Motor Speedway Photo

The countdown has begun, the Coca-Cola is on ice and the clock is ticking. Starting at 9 a.m. on Wednesday – officially marking 60 days before the 60th running of the Coca-Cola 600 – Charlotte Motor Speedway will unveil an exciting, innovative #CountdownTo600 initiative on social media.

America’s Home for Racing will feature special ticket offers, exciting speedway news and exclusive video content on its social media channels from 9 a.m. to 5 p.m. Fans tuning into Twitter, Facebook and Instagram will also have a chance to win special Coca-Cola 600- and speedway-related merchandise.

“There’s already a major buzz surrounding the historic 60th running of the Coca-Cola 600,” said Charlotte Motor Speedway Executive Vice President and General Manager Greg Walter. “By making our social media accounts a group of one-stop shops for excellent ticket offers and never-before-seen content, we’re building up to a Coca-Cola crescendo on May 26. Let the #CountdownTo600 begin!”

Fans can follow long with everything related to Charlotte Motor Speedway’s #CountdownTo600 initiative by using the #CountdownTo600 hashtag, following on Twitter and Instagram and becoming a Facebook fan.

Weekend passes to the Coca-Cola 600 start at just $79 for adults. Kids 13 and under get in for just $10 with a paying adult. For tickets to all of Charlotte Motor Speedway’s events, visit


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