Front Row Motorsports (FRM) today announced a new season-long partnership with Tunity, a revolutionary mobile app, which allows race fans to hear live audio from muted televisions directly on their mobile device; and Surface Sunscreen, which provides high quality suncare products to the athletes and fans of action sports.
Both companies will serve as co-primary sponsors for Matt Tifft and the No. 36 Ford Mustang team during select races throughout the 2019 season.
New York City-based Tunity is the first application of its kind, identifying a live video stream on a muted TV, and syncing the audio with exact timing on the user’s mobile device. They have made it easier than ever for fans to listen in and keep up with the race while in bars, restaurants or gyms.
“We are thrilled to support Front Row Motorsports and Matt Tifft as he competes at the highest level of racing,” said Yaniv Davidson, founder and CEO of Tunity. “Matt has proven his success on and off the track time and again and we couldn’t be more excited to see his perseverance pay off in 2019. We are excited to play our part and help fans keep up with the race whether they’re traveling, out to dinner or working out.”
Located in Southern California, Surface Sunscreen helps fans of the outdoors to enjoy their favorite activities without worrying about the sun’s damaging effects. From sunscreen to lip balm, they offer a variety of purpose-built products designed with athletes and action sports in mind.
“We can’t think of a better partnership,” said Guy Trotter of Surface Sunscreen. “We are committed to providing high-quality suncare products for fans and participants who spend their days outside at the track. Aligning with Matt helps us carry our message to a broader NASCAR-focused audience.”
Tifft makes his Monster Energy NASCAR Cup Series debut in 2019 with Front Row Motorsports this Sunday in the Daytona 500. Previously, he competed in the NASCAR Xfinity Series where he earned nine top-five finishes, 38 top-10 finishes and two poles.
Front Row Motorsports PR
