Richard Petty Motorsports (RPM) announced today, Jewel-Osco will be the primary sponsor of Darrell “Bubba” Wallace Jr. and the No. 43 Chevrolet Camaro ZL1 team during this weekend’s events at the Chicagoland Speedway. Eckrich®, the makers of naturally hardwood smoked sausage and deli meats, will also be a partner of Wallace Jr. and the team this weekend in Joliet, Illinois.
Jewel-Osco, based in Itasca, Illinois, a wholly-owned subsidiary of Albertsons Companies, operates 186 stores across Illinois, Indiana, and Iowa, and has been a fixture among Midwest grocers since 1899 when Frank Ross and Frank Skiff launched the Jewel Tea Company, selling tea and coffee door-to-door from horse-drawn wagons.
Recognized for its great taste and quality, the Eckrich brand has a rich heritage starting from a small meat market in Fort Wayne, Indiana.
Jewel-Osco and Eckrich are partnering for the debut of Wallace Jr. at the Chicagoland Speedway.
“This is such an exciting partnership, and helps us connect with race fans on many levels,” said Wallace Jr. “Fans can go to their local Jewel-Osco and pick up some Eckrich smoked sausage to enjoy, whether they’re at a trackside tailgate or hosting a homegating party to watch the race.”
The Overton’s 400 at Chicagoland Speedway is scheduled for this Sunday, July 1. The race will be televised live on NBC Sports Network at 2:30 p.m. ET and broadcast on Motor Racing Network and SIRIUS/XM NASCAR Channel 90.