When describing Clint Bowyer, driver of the No. 14 Ford Fusion for Stewart-Haas Racing (SHR) in the Monster Energy NASCAR Cup Series, the term “unfiltered” is often used. He is a gregarious character who is quick with a laugh and provides soundbites that generate even more laughs. But come June 30-July 1 at Chicagoland Speedway in Joliet, Illinois, Bowyer will wear a filter.
WIX® Filters, a global manufacturer of filtration products with more than 50 years of motorsports experience, will serve as the primary sponsor of Bowyer and his race-winning No. 14 Ford Fusion throughout the Chicagoland race weekend, with WIX Filters emblazoned on Bowyer’s car and firesuit.
“My wife, Lorra, sometimes wishes I wore a filter more often. WIX Filters finally granted her wish,” joked Bowyer with his trademark laugh.
“But in all seriousness, we’ve been bringing some fast hot rods to the racetrack each weekend and I know that WIX Filters has played an important role in that. In this sport, every detail matters, and a lot can be gained by having the best filters on our racecars. Efficiency equals horsepower, and you can never have enough horsepower.”
Bowyer is the most recent SHR driver to deliver a win for WIX Filters. The 13-year NASCAR Cup Series veteran from Emporia, Kansas, scored his ninth career victory and his first with SHR when he won March 26 at Martinsville (Va.) Speedway. The victory was SHR’s fourth this year, the most of all NASCAR teams. The 2018 season marks SHR’s 10th anniversary, with the organization having won two NASCAR Cup Series titles (2011 and 2014) and 47 races since debuting in 2009.
“This sponsorship of Clint Bowyer and the No. 14 team is a natural extension of our overall partnership with Stewart-Haas Racing,” said Jennifer Gibson, brand manager, WIX Filters. “WIX Filters is the leading filter in motorsports, and our products are outfitted on every Stewart-Haas Racing entry. WIX Filters are under the hood and inside the racecar, but at Chicagoland, our brand will be out front for everyone to see. WIX Filters have already contributed to the team’s success this year, and we’re looking forward to continuing that success for the rest of the season and at Chicagoland, in particular.”
Bowyer has made 12 career NASCAR Cup Series starts at Chicagoland, with a best finish of fourth in 2010. He is currently sixth in the championship point standings with two top-five and four top-10 finishes. His Martinsville victory punched his playoff ticket, making Bowyer championship eligible for the sixth time in his career.
Since 1967, generations of motorsports champions have driven to victory with WIX Filters. Today, the racetrack continues to serve as a grueling test ground. WIX Filters engineers work side-by-side with its teams, applying their research in the ultra-competitive world of auto racing to the everyday demands of light- and heavy-duty consumer and commercial usage.
Whether it’s in the field, over the road or on the track, WIX Filters’ innovative technologies help vehicles run smoothly and efficiently. With a proud tradition of growth and innovation and an unrivaled commitment to quality for nearly eight decades, WIX Filters remains a recognized leader in aftermarket and original equipment filter design.
True Speed Communication on behalf of Stewart-Haas Racing